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by Loewe
Loewe debuts its first-ever Augmented Reality activation on Snapchat, allowing users to explore the Ballet Runner 2.0 in 3D and try it on instantly. Inspired by the elegance of ballet and the energy of running, the sneaker blends sport, craftsmanship, and Loewe’s signature style. This AR experience bridges the physical and digital worlds, offering sneaker lovers a new way to engage with luxury footwear. For those looking to take it further, a Virtual Try-On is also available on Loewe’s website.