bully! brought the world's first private AR concert on a burger to life for Burger King and Tinie - with volumetric capture from Dimension Studios and creative direction from BBH London. The activation, featuring a Tiny Tinie performing his song Whoppa on a Whopper, was spawned from QR code stickers placed on burgers at locations across the UK, Columbia, and Peru. The campaign achieved whopping results of 10.8 MILLION social impressions driven by influencer activity, 468k Tik Tok views, and 220 pieces of media coverage from across the globe.
