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German Ministry of Defense

by German Ministry of Defense

 

To raise awareness and tap into the pride of being a soldier, the Bundesministerium der Verteidigung (German Ministry of Defense) ran a Lens designed to put Snapchatters in combat gear. Unlocked with a Snapcode, Snapchatters found themselves as Army soldiers equipped with a helmet, microphone, and nightscope. Creative best practices — such as including an eyebrow trigger that turned the view into night vision — helped the Lens reach over 2 million Snapchatters with a share rate of 8.35%.

 

Read more: Driving Recruitment and raising awareness for the German Ministry of Defense

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German Ministry of Defense

https://lenslist.co/wp-content/uploads/2018/07/Bundeswehr-Ad-Example-1.mp4

by German Ministry of Defense

 

To raise awareness and tap into the pride of being a soldier, the Bundesministerium der Verteidigung (German Ministry of Defense) ran a Lens designed to put Snapchatters in combat gear. Unlocked with a Snapcode, Snapchatters found themselves as Army soldiers equipped with a helmet, microphone, and nightscope. Creative best practices — such as including an eyebrow trigger that turned the view into night vision — helped the Lens reach over 2 million Snapchatters with a share rate of 8.35%.

 

Read more: Driving Recruitment and raising awareness for the German Ministry of Defense

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Høyre

by Høyre

 

Who says politics has to be a bore? Høyre is Norway’s conservative party, and like any modern political outfit turned to digital channels to help drive voter outreach, this time in support of Prime Minister Erna Solberg’s re-election bid. With Norwegian voters glued to their mobile devices throughout the campaign, Høyre needed a mobile-first solution to reach Norwegian voters at scale and drum up support for Ms. Solberg with fun creative as Election Day approached.

 

Read more: Snapchat Success Stories. Høyre reached more than 25% of Norway’s population

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Høyre

https://lenslist.co/wp-content/uploads/2018/05/erna.mp4

by Høyre

 

Who says politics has to be a bore? Høyre is Norway’s conservative party, and like any modern political outfit turned to digital channels to help drive voter outreach, this time in support of Prime Minister Erna Solberg’s re-election bid. With Norwegian voters glued to their mobile devices throughout the campaign, Høyre needed a mobile-first solution to reach Norwegian voters at scale and drum up support for Ms. Solberg with fun creative as Election Day approached.

 

Read more: Snapchat Success Stories. Høyre reached more than 25% of Norway’s population

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America’s Navy

“The Navy is now recruiting young men and women of the centennial generation, who have different goals, expectations, and media-consumption habits than their millennial predecessors,” said commander of Navy Recruiting Command Pete Garvin in a statement. “As such, the Navy recognized the necessity to develop a new marketing campaign and digital-heavy media strategy to more effectively reach, educate and inspire the best and brightest prospective recruits.”

 

Read More: Adweek. The U.S. Navy Hopes to Reach Gen Z With Its New ‘Forged by the Sea’ Campaign

 

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America’s Navy

https://new.lenslist.co/wordpress/wp-content/uploads/2018/01/IMG_0284.mp4

“The Navy is now recruiting young men and women of the centennial generation, who have different goals, expectations, and media-consumption habits than their millennial predecessors,” said commander of Navy Recruiting Command Pete Garvin in a statement. “As such, the Navy recognized the necessity to develop a new marketing campaign and digital-heavy media strategy to more effectively reach, educate and inspire the best and brightest prospective recruits.”

 

Read More: Adweek. The U.S. Navy Hopes to Reach Gen Z With Its New ‘Forged by the Sea’ Campaign

 

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America’s Navy

“The Navy is now recruiting young men and women of the centennial generation, who have different goals, expectations, and media-consumption habits than their millennial predecessors,” said commander of Navy Recruiting Command Pete Garvin in a statement. “As such, the Navy recognized the necessity to develop a new marketing campaign and digital-heavy media strategy to more effectively reach, educate and inspire the best and brightest prospective recruits.”

 

Read More: Adweek. The U.S. Navy Hopes to Reach Gen Z With Its New ‘Forged by the Sea’ Campaign

 

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America’s Navy

https://new.lenslist.co/wordpress/wp-content/uploads/2018/01/IMG_0283.mp4

“The Navy is now recruiting young men and women of the centennial generation, who have different goals, expectations, and media-consumption habits than their millennial predecessors,” said commander of Navy Recruiting Command Pete Garvin in a statement. “As such, the Navy recognized the necessity to develop a new marketing campaign and digital-heavy media strategy to more effectively reach, educate and inspire the best and brightest prospective recruits.”

 

Read More: Adweek. The U.S. Navy Hopes to Reach Gen Z With Its New ‘Forged by the Sea’ Campaign

 

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America’s Navy

“The Navy is now recruiting young men and women of the centennial generation, who have different goals, expectations, and media-consumption habits than their millennial predecessors,” said commander of Navy Recruiting Command Pete Garvin in a statement. “As such, the Navy recognized the necessity to develop a new marketing campaign and digital-heavy media strategy to more effectively reach, educate and inspire the best and brightest prospective recruits.”

 

Read More: Adweek. The U.S. Navy Hopes to Reach Gen Z With Its New ‘Forged by the Sea’ Campaign

 

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America’s Navy

https://new.lenslist.co/wordpress/wp-content/uploads/2018/01/IMG_0277.mp4

“The Navy is now recruiting young men and women of the centennial generation, who have different goals, expectations, and media-consumption habits than their millennial predecessors,” said commander of Navy Recruiting Command Pete Garvin in a statement. “As such, the Navy recognized the necessity to develop a new marketing campaign and digital-heavy media strategy to more effectively reach, educate and inspire the best and brightest prospective recruits.”

 

Read More: Adweek. The U.S. Navy Hopes to Reach Gen Z With Its New ‘Forged by the Sea’ Campaign