Discover

Beats by Dr Dre

by Beats by Dr Dre

 

The lens resembles Snapchat’s first popular one, which altered people’s appearance and had them playfully barfing rainbows. The Beats lens puts similar special effects over photos, superimposing cartoonish headphones over people’s ears, floating bubbles out of their heads and streaming light out of their mouths. And it’s musical, set to a Drake song, “Big Rings.”

 

Read more: Digiday. Apple’s Beats sponsors a Snapchat Lens set to Drake music for Black Friday

Discover

Beats by Dr Dre

by Beats by Dr Dre

 

The lens resembles Snapchat’s first popular one, which altered people’s appearance and had them playfully barfing rainbows. The Beats lens puts similar special effects over photos, superimposing cartoonish headphones over people’s ears, floating bubbles out of their heads and streaming light out of their mouths. And it’s musical, set to a Drake song, “Big Rings.”

 

Read more: Digiday. Apple’s Beats sponsors a Snapchat Lens set to Drake music for Black Friday