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Bud Light NFL

by Bud Light

 

Bud Light leveraged Snapchat and the NFL on Snap to connect with their audience with new, engaging, and innovative formats throughout the season.
Over the course of the 2017-2018 NFL Season, Bud Light partnered with Snapchat to reimagine and evolve its NFL Sponsorship and role as “The Official Beer of the NFL.”

 

Read more: Bud Light – creative spotlight

Discover

Bud Light NFL

by Bud Light

 

Bud Light leveraged Snapchat and the NFL on Snap to connect with their audience with new, engaging, and innovative formats throughout the season.
Over the course of the 2017-2018 NFL Season, Bud Light partnered with Snapchat to reimagine and evolve its NFL Sponsorship and role as “The Official Beer of the NFL.”

 

Read more: Bud Light – creative spotlight

Discover

Bud Light

by Bud Light

 

In the last year, Snapchat has made a number of AR launches, including branded 3D World Lenses, where users can place 3-D avatars into snaps. Bud Light was the first to test this, according to Snapchat, making a character that appeared in a commercial running at the time (a vendor selling the beer) virtual.

 

Read more: Digiday. The year in Snapchat advertising

Discover

Bud Light

by Bud Light

 

In the last year, Snapchat has made a number of AR launches, including branded 3D World Lenses, where users can place 3-D avatars into snaps. Bud Light was the first to test this, according to Snapchat, making a character that appeared in a commercial running at the time (a vendor selling the beer) virtual.

 

Read more: Digiday. The year in Snapchat advertising