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Nike USWNT’s World Cup

by Nike

 

To celebrate the USWNT’s World Cup victory and @mPinoe’s performance during the tournament, @Nike has created an AR “trophy statue” experience on Snapchat.

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Nike USWNT’s World Cup

https://lenslist.co/wp-content/uploads/2019/07/nike-cup.mp4

by Nike

 

To celebrate the USWNT’s World Cup victory and @mPinoe’s performance during the tournament, @Nike has created an AR “trophy statue” experience on Snapchat.

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Bud Light NFL

by Bud Light

 

Bud Light leveraged Snapchat and the NFL on Snap to connect with their audience with new, engaging, and innovative formats throughout the season.
Over the course of the 2017-2018 NFL Season, Bud Light partnered with Snapchat to reimagine and evolve its NFL Sponsorship and role as “The Official Beer of the NFL.”

 

Read more: Bud Light – creative spotlight

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Bud Light NFL

by Bud Light

 

Bud Light leveraged Snapchat and the NFL on Snap to connect with their audience with new, engaging, and innovative formats throughout the season.
Over the course of the 2017-2018 NFL Season, Bud Light partnered with Snapchat to reimagine and evolve its NFL Sponsorship and role as “The Official Beer of the NFL.”

 

Read more: Bud Light – creative spotlight

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Red Bull

by Lens That

 

 

Red Bull held a two-day Red Bull 111 Megawatt event for motorbike freaks in PGE Mine. And like with everything the brand does, this time they wanted to give fans something creative and thrilling. Using it, everyone could wear a special helmet motorbike riders are known from and participate in the event. Try it!

 

Read more: Red Bull Case Study

 

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Red Bull

https://lenslist.co/wp-content/uploads/2019/04/redbull_video.mp4

by Lens That

 

 

Red Bull held a two-day Red Bull 111 Megawatt event for motorbike freaks in PGE Mine. And like with everything the brand does, this time they wanted to give fans something creative and thrilling. Using it, everyone could wear a special helmet motorbike riders are known from and participate in the event. Try it!

 

Read more: Red Bull Case Study

 

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Fifa World Cup 2018

by FIFA

 

On the days of the FIFA World Cup™ semi-finals, 10 and 11 July, and the final, 15 July, a dedicated interactive augmented reality Lens using 3D Bitmoji was available worldwide.

“We wanted to give fans something fun and unique for this edition of the FIFA World Cup,” commented Philippe Le Floc’h, FIFA Chief Commercial Officer. “In addition to our digital #WeLiveFootball campaigns, we are excited to be working with Snapchat so fans across the world can use these new creative tools to share their experiences of the 2018 FIFA World Cup Russia with friends.”

 

Read more: FIFA and Snap team up for 2018 FIFA World Cup Russia™

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Fifa World Cup 2018

https://lenslist.co/wp-content/uploads/2018/07/segmented-1B7742B9-9395-4E27-B99F-9A18D03EE484.mp4

by FIFA

 

On the days of the FIFA World Cup™ semi-finals, 10 and 11 July, and the final, 15 July, a dedicated interactive augmented reality Lens using 3D Bitmoji was available worldwide.

“We wanted to give fans something fun and unique for this edition of the FIFA World Cup,” commented Philippe Le Floc’h, FIFA Chief Commercial Officer. “In addition to our digital #WeLiveFootball campaigns, we are excited to be working with Snapchat so fans across the world can use these new creative tools to share their experiences of the 2018 FIFA World Cup Russia with friends.”

 

Read more: FIFA and Snap team up for 2018 FIFA World Cup Russia™

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Serena Williams Wimbledon Game

by Wimbledon

 

The dignity and grace of Wimbledon is upon us. And that means: a new Snapchat game?! Now in the Snapchat app, your Bitmoji can play tennis against Serena Williams. Or, at least, the cute lil’ animated version of her.

 

Read more: Celebrate the start of Wimbledon by playing tennis against Serena Williams on Snapchat

 

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Serena Williams Wimbledon Game

https://lenslist.co/wp-content/uploads/2018/07/tenniswimbledon.mp4

by Wimbledon

 

The dignity and grace of Wimbledon is upon us. And that means: a new Snapchat game?! Now in the Snapchat app, your Bitmoji can play tennis against Serena Williams. Or, at least, the cute lil’ animated version of her.

 

Read more: Celebrate the start of Wimbledon by playing tennis against Serena Williams on Snapchat

 

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NBA 2K18

by 2K

 

Using the Snapchat Lifestyle Categories to find “Gamers” and “Basketball Fans,” 2K brought back the selfie basketball hoop Lens and added a World Lens that invited users to flip the camera and play with stars from the game, like Paul George and Shaquille O’Neil. The World Lens was a hit with the target Snapchatters, inspiring an average play time of 17 seconds and a share rate of 7.9%, organically extending its reach. The depth of engagement meant a more efficient campaign for 2K: for every Snapchatter who shared their World Lens creation with friends, it only cost 2K $0.51.

 

Read More: Snapchat. 2K scored two Snapchat firsts and reached 78M Snapchatters

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NBA 2K18

https://lenslist.co/wp-content/uploads/2018/02/Snap_SuccessStory_NBA2K_Lens_1.mp4

by 2K

 

Using the Snapchat Lifestyle Categories to find “Gamers” and “Basketball Fans,” 2K brought back the selfie basketball hoop Lens and added a World Lens that invited users to flip the camera and play with stars from the game, like Paul George and Shaquille O’Neil. The World Lens was a hit with the target Snapchatters, inspiring an average play time of 17 seconds and a share rate of 7.9%, organically extending its reach. The depth of engagement meant a more efficient campaign for 2K: for every Snapchatter who shared their World Lens creation with friends, it only cost 2K $0.51.

 

Read More: Snapchat. 2K scored two Snapchat firsts and reached 78M Snapchatters

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Mountain Dew X NBA

by Mountain Dew

 

Fuel yourself with Mountain Dew and get ready for the match! The famous green-colored drink teamed up with NBA to turn your head into a basketball. Not good enough? Open your mouth and see yourself flying above the crowd. That’s what we call experience!

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Mountain Dew X NBA

https://lenslist.co/wp-content/uploads/2018/02/mtndew.mp4

by Mountain Dew

 

Fuel yourself with Mountain Dew and get ready for the match! The famous green-colored drink teamed up with NBA to turn your head into a basketball. Not good enough? Open your mouth and see yourself flying above the crowd. That’s what we call experience!

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Here to Create

by Adidas

 

The selfie Lens, targeted at high school and college athletes, encouraged users to engage by raising their eyebrows, which triggered a ball of their choice to bounce on their heads. Users showed how they can be creative in sport by recording their own interpretation and sharing it with their friends. The World Lens component featured many plus sign graphics floating in users’ space allowing Snapchatters to spread their positivity in the environment around them.

 

Read More: Snapchat. Adidas used Snapchat to drive an 18% boost in store visits

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Here to Create

https://lenslist.co/wp-content/uploads/2018/02/SC_Adidas_Lens-1.mp4

by Adidas

 

The selfie Lens, targeted at high school and college athletes, encouraged users to engage by raising their eyebrows, which triggered a ball of their choice to bounce on their heads. Users showed how they can be creative in sport by recording their own interpretation and sharing it with their friends. The World Lens component featured many plus sign graphics floating in users’ space allowing Snapchatters to spread their positivity in the environment around them.

 

Read More: Snapchat. Adidas used Snapchat to drive an 18% boost in store visits

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Red Bull Show Your Wings

by Red Bull

 

Ever since the company hit the market, it focused around extreme sports. If you’re not brave enough to try one of them, try them on Snapchat!

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Red Bull Show Your Wings

by Red Bull

 

Ever since the company hit the market, it focused around extreme sports. If you’re not brave enough to try one of them, try them on Snapchat!

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NBA

by Snapchat

 

The app is rolling out a new set of AR “world lenses” that allow fans watching NBA games live in the arena to snap dancing 3D foam fingers. The feature, which is rolling out now to coincide with the opening game of the season, is essentially the NBA version of Snapchat’s dancing Bitmoji lenses. Fans at or near the arena can call up a dancing foam finger decked out in the home team’s gear and add it to their snaps.

 

Read More: Mashable. Snapchat is bringing its augmented reality lenses to NBA games

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NBA

https://new.lenslist.co/wordpress/wp-content/uploads/2018/01/nba_vidfromScott.mp4

by Snapchat

 

The app is rolling out a new set of AR “world lenses” that allow fans watching NBA games live in the arena to snap dancing 3D foam fingers. The feature, which is rolling out now to coincide with the opening game of the season, is essentially the NBA version of Snapchat’s dancing Bitmoji lenses. Fans at or near the arena can call up a dancing foam finger decked out in the home team’s gear and add it to their snaps.

 

Read More: Mashable. Snapchat is bringing its augmented reality lenses to NBA games

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#SBProteas Jersey

by Standard Bank

 

Standard Bank in South Africa gave its audience a great opportunity to support their national cricket team. An AR effect they created allows users to teleport straight onto the pitch in the official jersey and be the part of the game!

 

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#SBProteas Jersey

https://lenslist.co/wp-content/uploads/2018/02/segment_video_2-52-1.mp4

by Standard Bank

 

Standard Bank in South Africa gave its audience a great opportunity to support their national cricket team. An AR effect they created allows users to teleport straight onto the pitch in the official jersey and be the part of the game!

 

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FC Barcelona

by Snapchat

 

The new lenses will allow fans to apply virtual club-themed face paint and also play a mini game in which they can head a football in real-time. Fans of Arsenal, Chelsea, Everton, Liverpool, Man City, PSG, Marseille, Bayern Munich, Dortmund, Juventus, Inter Milan, Atletico Madrid and Barcelona are all catered for.

 

Read More: ESPN. Big European clubs release new Snapchat lenses

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FC Barcelona

by Snapchat

 

The new lenses will allow fans to apply virtual club-themed face paint and also play a mini game in which they can head a football in real-time. Fans of Arsenal, Chelsea, Everton, Liverpool, Man City, PSG, Marseille, Bayern Munich, Dortmund, Juventus, Inter Milan, Atletico Madrid and Barcelona are all catered for.

 

Read More: ESPN. Big European clubs release new Snapchat lenses

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Arsenal FC

by Snapchat

 

The new lenses will allow fans to apply virtual club-themed face paint and also play a mini game in which they can head a football in real-time. Fans of Arsenal, Chelsea, Everton, Liverpool, Man City, PSG, Marseille, Bayern Munich, Dortmund, Juventus, Inter Milan, Atletico Madrid and Barcelona are all catered for.

 

Read More: ESPN. Big European clubs release new Snapchat lenses

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Arsenal FC

https://lenslist.co/wp-content/uploads/2018/09/bPdMPHim7t0J6NZv.mp4

by Snapchat

 

The new lenses will allow fans to apply virtual club-themed face paint and also play a mini game in which they can head a football in real-time. Fans of Arsenal, Chelsea, Everton, Liverpool, Man City, PSG, Marseille, Bayern Munich, Dortmund, Juventus, Inter Milan, Atletico Madrid and Barcelona are all catered for.

 

Read More: ESPN. Big European clubs release new Snapchat lenses

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The Gatorade Dunk

by VML

 

The Gatorade dunk—or “shower” or “bath,” depending on the TV announcer—is a Super Bowl tradition. And the sports drink is playing that up for its Big Game ad campaign on Snapchat, showing an animated GIF of tennis star Serena Williams getting virtually doused.

 

Read More: Adweek. Check Out Gatorade’s Super Bowl Snapchat Ad With Serena Williams

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The Gatorade Dunk

by VML

 

The Gatorade dunk—or “shower” or “bath,” depending on the TV announcer—is a Super Bowl tradition. And the sports drink is playing that up for its Big Game ad campaign on Snapchat, showing an animated GIF of tennis star Serena Williams getting virtually doused.

 

Read More: Adweek. Check Out Gatorade’s Super Bowl Snapchat Ad With Serena Williams

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Chicago Cubs

by Chicago Cubs

 

Sport teams and events go well with AR effects. That is a fact. After winning World Series in 2016 Chicago Cubs released celebration filter. It allowed all users to pop champagne bottle and celebrate remarkable victory.

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Chicago Cubs

by Chicago Cubs

 

Sport teams and events go well with AR effects. That is a fact. After winning World Series in 2016 Chicago Cubs released celebration filter. It allowed all users to pop champagne bottle and celebrate remarkable victory.

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Puma

by Lens That

 

 

Puma wanted to give a last goodbye to one of their top assets in football environment. Tomáš Rosický had been a long time contractor for the brand. Using this AR effect, everyone was able to become the Little Mozart with a special wig and a shirt of one of the teams he was playing during his career.

 

Read more: Puma Case Study

 

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Puma

https://lenslist.co/wp-content/uploads/2019/04/puma_video.mp4

by Lens That

 

 

Puma wanted to give a last goodbye to one of their top assets in football environment. Tomáš Rosický had been a long time contractor for the brand. Using this AR effect, everyone was able to become the Little Mozart with a special wig and a shirt of one of the teams he was playing during his career.

 

Read more: Puma Case Study

 

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NHL

by NHL

 

NBC Sports is slated to debut its first Snapchat lens that will give anyone a full playoff beard and, moments later, an animated Stanley Cup that appears overhead.

 

Read more: USA Today. NBC Sports, Snapchat debut NHL playoff beard filter

 

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NHL

by NHL

 

NBC Sports is slated to debut its first Snapchat lens that will give anyone a full playoff beard and, moments later, an animated Stanley Cup that appears overhead.

 

Read more: USA Today. NBC Sports, Snapchat debut NHL playoff beard filter

 

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Super Bowl: Doritos & Mountain Dew

by Doritos / Mountain Dew

 

During the Super Bowl, fans will actually be able to cheer on their favorite lip-syncing rapper through a sweet Snapchat lens. The idea is that Snapchat users will then perform original rap battles of their own by using the filter.

 

Read more: Elite Daily. The Doritos Blaze Vs. Mountain Dew Ice Super Bowl Commercial Will Get You Pumped

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Super Bowl: Doritos & Mountain Dew

https://lenslist.co/wp-content/uploads/2018/09/Wml4qRk5Kx4zp7YY.mp4

by Doritos / Mountain Dew

 

During the Super Bowl, fans will actually be able to cheer on their favorite lip-syncing rapper through a sweet Snapchat lens. The idea is that Snapchat users will then perform original rap battles of their own by using the filter.

 

Read more: Elite Daily. The Doritos Blaze Vs. Mountain Dew Ice Super Bowl Commercial Will Get You Pumped

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Borussia Dortmund

by Borussia Dortmund

 

As one of the first football clubs in Europe, Borussia Dortmund is now represented with its own filter on the mobile messenger service Snapchat. The filter, which activates an application when it comes to juggling a ball as long as possible on the head, will in future be available to all BVB fans in and around the stadium (not only) on the match day as a local offer within the Snapchat app available.

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Borussia Dortmund

by Borussia Dortmund

 

As one of the first football clubs in Europe, Borussia Dortmund is now represented with its own filter on the mobile messenger service Snapchat. The filter, which activates an application when it comes to juggling a ball as long as possible on the head, will in future be available to all BVB fans in and around the stadium (not only) on the match day as a local offer within the Snapchat app available.

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UCL Final Opening Ceremony

by Pepsi Max UK

 

Pepsi Max UK developed a lens filled with both visual and sound effects! Listen to some classic Black Eyed Peas and see your multiplicated self while enjoying the UCL opening ceremony.

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UCL Final Opening Ceremony

https://lenslist.co/wp-content/uploads/2018/09/N68GDzPOhcSo3Zbo.mp4

by Pepsi Max UK

 

Pepsi Max UK developed a lens filled with both visual and sound effects! Listen to some classic Black Eyed Peas and see your multiplicated self while enjoying the UCL opening ceremony.

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Orange Bowl

by Orange Bowl

 

The Orange Bowl is an annual American college football bowl game played at Hard Rock Stadium in Miami Gardens, Florida. To get people excited about the event special AR effect was created. Open your mouth and watch out for the oranges!

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Orange Bowl

by Orange Bowl

 

The Orange Bowl is an annual American college football bowl game played at Hard Rock Stadium in Miami Gardens, Florida. To get people excited about the event special AR effect was created. Open your mouth and watch out for the oranges!

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#NaLegende

by LUNA \ TBWA / Laško Pivo

 

LUNA \ TBWA made another filter, this time for the brewery Laško Pivo with the collaboration of the Slovenian Olympic Committee and our winter Olympic athletes in preparation for the PyeongChang 2018. Celebrate as you win your Olympic medal!

 

 

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#NaLegende

https://lenslist.co/wp-content/uploads/2018/02/segment_video_2-52.mp4

by LUNA \ TBWA / Laško Pivo

 

LUNA \ TBWA made another filter, this time for the brewery Laško Pivo with the collaboration of the Slovenian Olympic Committee and our winter Olympic athletes in preparation for the PyeongChang 2018. Celebrate as you win your Olympic medal!

 

 

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Royal Challengers

by Royal Challengers Bangalore

 

Users can type the name of their favourite IPL team (from the list of four) in the search bar on Snapchat and then subscribe to their stories. Snapchat has also released new creative tools for fans to support their teams and join the fun. Fan can create custom Stickers, Filters and Lenses in order to support their team.

 

Read more: The Indian Express. IPL 2018: Snapchat partners with Mumbai Indians, Royal Challengers Bangalore, Delhi Daredevils and Rajasthan Royals

 

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Royal Challengers

https://lenslist.co/wp-content/uploads/2018/04/Challengers.mp4

by Royal Challengers Bangalore

 

Users can type the name of their favourite IPL team (from the list of four) in the search bar on Snapchat and then subscribe to their stories. Snapchat has also released new creative tools for fans to support their teams and join the fun. Fan can create custom Stickers, Filters and Lenses in order to support their team.

 

Read more: The Indian Express. IPL 2018: Snapchat partners with Mumbai Indians, Royal Challengers Bangalore, Delhi Daredevils and Rajasthan Royals

 

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Audi Hong Kong

https://new.lenslist.co/wordpress/wp-content/uploads/2018/01/IMG_0359.mp4

by Shadow Factory

 

Open your mouth to go fast! Users are dressed up as a full body racer.

 

 

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Orange

by Lens That

 

 

In 2018, Orange provided a special offer for their clients just in time for the 2018 World Cup. No matter where you were, you probably wanted to support your national team. How? With a cheering hat, scarf and flags painted on your face by an amazing Facebook Camera Effect. Go Poland!

 

Read more: Orange Case Study

 

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Orange

https://lenslist.co/wp-content/uploads/2019/04/orange_video.mp4

by Lens That

 

 

In 2018, Orange provided a special offer for their clients just in time for the 2018 World Cup. No matter where you were, you probably wanted to support your national team. How? With a cheering hat, scarf and flags painted on your face by an amazing Facebook Camera Effect. Go Poland!

 

Read more: Orange Case Study

 

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Confederations Cup

by FIFA

 

FIFA collaborated with the social platform Facebook and developed a new Augmented Reality (AR) technology. Fans have a new way of showing their support for their teams.

 

Read More: FIFA and Facebook do business together. AR 3D mask app

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Confederations Cup

by FIFA

 

FIFA collaborated with the social platform Facebook and developed a new Augmented Reality (AR) technology. Fans have a new way of showing their support for their teams.

 

Read More: FIFA and Facebook do business together. AR 3D mask app