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Shadow of War

by Shadow of War

 

Claim yourself as the Bright Lord in this amazing Snapchat lens created for the release of the game on Xbox One, PlayStation 4 and Microsoft Windows.

 

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Shadow of War

by Shadow of War

 

Claim yourself as the Bright Lord in this amazing Snapchat lens created for the release of the game on Xbox One, PlayStation 4 and Microsoft Windows.

 

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Despicable Me 3

https://lenslist.co/wp-content/uploads/2018/09/17592141_1792602494390888_8241426505922510848_n.mp4

 

This AR Effect created for Despicable Me 3 premiere allowed users to hang out with Minions. Open your mouth to trigger a special effect and try not slip on banana skin!

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Despicable Me 3

 

This AR Effect created for Despicable Me 3 premiere allowed users to hang out with Minions. Open your mouth to trigger a special effect and try not slip on banana skin!

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Tiffany

https://lenslist.co/wp-content/uploads/2018/09/bGqYk0TscwIsG3qW.mp4

by Tiffany

 

The new lens makes up the label’s #LoveNotLike campaign, which promotes new designs from the Return to Tiffany Love collection, debuted in May.

 

Read More: Fashion Network. Tiffany is first luxury label to sponsor a Snapchat lens

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Tiffany

by Tiffany

 

The new lens makes up the label’s #LoveNotLike campaign, which promotes new designs from the Return to Tiffany Love collection, debuted in May.

 

Read More: Fashion Network. Tiffany is first luxury label to sponsor a Snapchat lens

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Przystanek Bieszczady for Discovery Channel

https://lenslist.co/wp-content/uploads/2018/03/discovery_channel-1.mp4

by Lens That

 

Bieszczady Mountains; non-urbanized areas covered with natural forest, that have always attracted freedom seekers, sensitive men, loners and survivors. Get that pure nature feeling by becoming a nature yourself with the Camera Effect designed for Discovery Channel.

 

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Przystanek Bieszczady for Discovery Channel

by Lens That

 

Bieszczady Mountains; non-urbanized areas covered with natural forest, that have always attracted freedom seekers, sensitive men, loners and survivors. Get that pure nature feeling by becoming a nature yourself with the Camera Effect designed for Discovery Channel.

 

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MASS EFFECT ANDROMEDA

by EA

The Andromeda camera effect works with the Facebook Camera Effects Platform. Now you can easily show your allegiance to the Andromeda Initiative, and share your hard-earned APEX Multiplayer stats by using the new augmented reality effects in the APEX HQ App!

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MASS EFFECT ANDROMEDA

by EA

The Andromeda camera effect works with the Facebook Camera Effects Platform. Now you can easily show your allegiance to the Andromeda Initiative, and share your hard-earned APEX Multiplayer stats by using the new augmented reality effects in the APEX HQ App!

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Maze Runner: The Death Cure

https://lenslist.co/wp-content/uploads/2018/04/filtered-78B44056-40F0-4593-B936-637A6A4B2B4D.mp4

by Maze Runner

 

Use your Snapchat’s back camera to step into the world of the Maze Runner. Fortunately, it’s just in AR. If you’re looking for a less chilly experience or you’re simply not brave enough, the front camera allows you to take a fun selfie. Watch out for the choppers!

 

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Maze Runner: The Death Cure

by Maze Runner

 

Use your Snapchat’s back camera to step into the world of the Maze Runner. Fortunately, it’s just in AR. If you’re looking for a less chilly experience or you’re simply not brave enough, the front camera allows you to take a fun selfie. Watch out for the choppers!

 

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Devilman

https://new.lenslist.co/wordpress/wp-content/uploads/2018/01/devilman.mp4

by P.I.C.S. / Netflix

 

Devilman Crybaby is another US/Japanese co-production for Neflix. It’s a new adaptation of Go Nagai’s classic ’70s manga and subsequent anime, about a teenager who becomes possessed and transformed into an avenging demon with a pure human heart. With AR effect created for the premiere you get a chance to put yourself in his shoes.

 

Read More: “Devilman Crybaby” Facebook Ar Camera Effect

 

 

 

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Devilman

by P.I.C.S. / Netflix

 

Devilman Crybaby is another US/Japanese co-production for Neflix. It’s a new adaptation of Go Nagai’s classic ’70s manga and subsequent anime, about a teenager who becomes possessed and transformed into an avenging demon with a pure human heart. With AR effect created for the premiere you get a chance to put yourself in his shoes.

 

Read More: “Devilman Crybaby” Facebook Ar Camera Effect

 

 

 

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Jigsaw

https://lenslist.co/wp-content/uploads/2018/09/TfO8Kjkcm7Kf054P.mp4

by Saw Movie

 

The film studio has created an animated selfie filter that’s much like a Snapchat lens to promote the new movie “Jigsaw,” the latest installation in the “Saw” franchise, and is distributing it with an ad buy across the mobile web.

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Jigsaw

by Saw Movie

 

The film studio has created an animated selfie filter that’s much like a Snapchat lens to promote the new movie “Jigsaw,” the latest installation in the “Saw” franchise, and is distributing it with an ad buy across the mobile web.

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Foot Locker

by Foot Locker

 

The innovative lens allowed users to explore the new sneakers in 3D, take them for a walk (and dance) in their living room, and find fun hidden extras, like a basketball hoop. By tapping into the unboxing phenomenon, Foot Locker has turned a product demo into a highly shareable experience that is rooted in sneaker culture.

 

Read More: The Drum. Foot Locker: Snapchat unboxing lens by BBDO New York

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Foot Locker

by Foot Locker

 

The innovative lens allowed users to explore the new sneakers in 3D, take them for a walk (and dance) in their living room, and find fun hidden extras, like a basketball hoop. By tapping into the unboxing phenomenon, Foot Locker has turned a product demo into a highly shareable experience that is rooted in sneaker culture.

 

Read More: The Drum. Foot Locker: Snapchat unboxing lens by BBDO New York

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Mountain Dew X NBA

https://lenslist.co/wp-content/uploads/2018/02/mtndew.mp4

by Mountain Dew

 

Fuel yourself with Mountain Dew and get ready for the match! The famous green-colored drink teamed up with NBA to turn your head into a basketball. Not good enough? Open your mouth and see yourself flying above the crowd. That’s what we call experience!

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Mountain Dew X NBA

by Mountain Dew

 

Fuel yourself with Mountain Dew and get ready for the match! The famous green-colored drink teamed up with NBA to turn your head into a basketball. Not good enough? Open your mouth and see yourself flying above the crowd. That’s what we call experience!

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Here to Create

https://lenslist.co/wp-content/uploads/2018/02/SC_Adidas_Lens-1.mp4

by Adidas

 

The selfie Lens, targeted at high school and college athletes, encouraged users to engage by raising their eyebrows, which triggered a ball of their choice to bounce on their heads. Users showed how they can be creative in sport by recording their own interpretation and sharing it with their friends. The World Lens component featured many plus sign graphics floating in users’ space allowing Snapchatters to spread their positivity in the environment around them.

 

Read More: Snapchat. Adidas used Snapchat to drive an 18% boost in store visits

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Here to Create

by Adidas

 

The selfie Lens, targeted at high school and college athletes, encouraged users to engage by raising their eyebrows, which triggered a ball of their choice to bounce on their heads. Users showed how they can be creative in sport by recording their own interpretation and sharing it with their friends. The World Lens component featured many plus sign graphics floating in users’ space allowing Snapchatters to spread their positivity in the environment around them.

 

Read More: Snapchat. Adidas used Snapchat to drive an 18% boost in store visits

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McDonald’s Monopoly Win Win

by The Marketing Store, OMD UK

 

McDonald’s MONOPOLY needed to excite an influential youth into campaign participation. Their smartphone obsession means they expect instant gratification in life which made our Snapchat Win Win Lens and Ad perfect for evoking the sensation of winning Monopoly without playing the ‘with purchase’ game. Results: one of Snapchat’s best UK campaigns with 5.6M impressions at £0.03 per view.

 

Read More: The Drum Social Buzz Awards. McDonald’s Monopoly Win Win

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McDonald’s Monopoly Win Win

by The Marketing Store, OMD UK

 

McDonald’s MONOPOLY needed to excite an influential youth into campaign participation. Their smartphone obsession means they expect instant gratification in life which made our Snapchat Win Win Lens and Ad perfect for evoking the sensation of winning Monopoly without playing the ‘with purchase’ game. Results: one of Snapchat’s best UK campaigns with 5.6M impressions at £0.03 per view.

 

Read More: The Drum Social Buzz Awards. McDonald’s Monopoly Win Win

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Dunkin’ Donuts

https://lenslist.co/wp-content/uploads/2018/02/Dunkin-Donut-Face-Lens.mp4

by Dunkin’ Donuts

 

For National Donut Day, Dunkin’ Donuts let fans proclaim their donut love with a custom donut head Lens.

 

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Dunkin’ Donuts

by Dunkin’ Donuts

 

For National Donut Day, Dunkin’ Donuts let fans proclaim their donut love with a custom donut head Lens.

 

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Starbucks: Pumpkin Spice Latte

by Manning Gottlieb OMD

 

We captured the attention of our audience by drawing on our Supers Fans’ terminology for their Pumpkin Spice Latte love. This was translated to visual language and seeded across social channels to tease our PSL Snapchat execution that people couldn’t resist.

 

Read More: The Drum Social Buzz Awards. Who’s Your Pumpkin Head?

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Starbucks: Pumpkin Spice Latte

by Manning Gottlieb OMD

 

We captured the attention of our audience by drawing on our Supers Fans’ terminology for their Pumpkin Spice Latte love. This was translated to visual language and seeded across social channels to tease our PSL Snapchat execution that people couldn’t resist.

 

Read More: The Drum Social Buzz Awards. Who’s Your Pumpkin Head?

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Fanta: Taking Over Halloween

by Movement, Fanta Western Europe

 

The creative idea for Halloween was this: Distort Reality. Teens and Fanta would collaborate to distort reality and prank the internet. By twisting seemingly ordinary Fanta content through distortions and glitches that were subtle to start with, Fanta played pranks that became creepier in the run up to Halloween.

 

Read More: Shorty Awards. Fanta: Taking Over Halloween

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Fanta: Taking Over Halloween

by Movement, Fanta Western Europe

 

The creative idea for Halloween was this: Distort Reality. Teens and Fanta would collaborate to distort reality and prank the internet. By twisting seemingly ordinary Fanta content through distortions and glitches that were subtle to start with, Fanta played pranks that became creepier in the run up to Halloween.

 

Read More: Shorty Awards. Fanta: Taking Over Halloween

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KIA

https://lenslist.co/wp-content/uploads/2018/05/KIA-Animation.mp4

by KIA Motors America

 

Kia took the opportunity that is bringing AR to Messenger by Facebook – see what their cars would look like in your backyard or in your living room, thanks to augmented reality!

 

Source: F8 2018: Sharing to Stories, AR Camera Effects, Oculus Go and More Highlights from Day 1

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KIA

by KIA Motors America

 

Kia took the opportunity that is bringing AR to Messenger by Facebook – see what their cars would look like in your backyard or in your living room, thanks to augmented reality!

 

Source: F8 2018: Sharing to Stories, AR Camera Effects, Oculus Go and More Highlights from Day 1

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Nike

https://lenslist.co/wp-content/uploads/2018/05/Nike-Animation.mp4

by Nike

 

Get in touch with the Messenger bot for SNKRS, an app created by Nike, and see what your brand new shoes would look like in the spotlight on a red carpet.

 

Source: F8 2018: Sharing to Stories, AR Camera Effects, Oculus Go and More Highlights from Day 1

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Nike

by Nike

 

Get in touch with the Messenger bot for SNKRS, an app created by Nike, and see what your brand new shoes would look like in the spotlight on a red carpet.

 

Source: F8 2018: Sharing to Stories, AR Camera Effects, Oculus Go and More Highlights from Day 1

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The Exorcist

by Fox Broadcasting Company, Snap Inc.

 

By partnering with Snapchat, we created a piece of augmented reality that did just that. With a combination of motion tracking, graphics, animation, and 3D modeling, we executed the first lens that allowed users to snap their necks, spin their heads around in 360, and share their demonic possessions with all their friends.

 

Read More: Shorty Awards. The Exorcist – Neck Breaking Snapchat Lens

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The Exorcist

by Fox Broadcasting Company, Snap Inc.

 

By partnering with Snapchat, we created a piece of augmented reality that did just that. With a combination of motion tracking, graphics, animation, and 3D modeling, we executed the first lens that allowed users to snap their necks, spin their heads around in 360, and share their demonic possessions with all their friends.

 

Read More: Shorty Awards. The Exorcist – Neck Breaking Snapchat Lens

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Ash vs Evil Dead

by STARZ Entertainment and Edelman

 

Our lens earned 56.8 million impressions against 27.9 million unique Snapchatters, at a rate 5x higher than Snapchat’s benchmark. The campaign hit high numbers in a highly desired demographic, too, with almost 10 million 18-24 year olds participating.

 

Read More: Shorty Awards. Ash vs Evil Dead – Deadite Delight

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Ash vs Evil Dead

by STARZ Entertainment and Edelman

 

Our lens earned 56.8 million impressions against 27.9 million unique Snapchatters, at a rate 5x higher than Snapchat’s benchmark. The campaign hit high numbers in a highly desired demographic, too, with almost 10 million 18-24 year olds participating.

 

Read More: Shorty Awards. Ash vs Evil Dead – Deadite Delight

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Chewbacca

https://lenslist.co/wp-content/uploads/2018/05/chewbacca-front.mp4

by Star Wars

 

Snapchat is channelling the force with a bunch of limited edition Star Wars Day features including a 3D Chewbacca teaching you to speak Wookie. There’s also filters, stickers, and Snap Map tricks celebrating the blockbuster series of films, which are honoured by fans every year on May 4.

 

Read more: The Sun. Snapchat celebrates Star Wars Day with 3D Chewbacca lens and selfie mask

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Chewbacca

by Star Wars

 

Snapchat is channelling the force with a bunch of limited edition Star Wars Day features including a 3D Chewbacca teaching you to speak Wookie. There’s also filters, stickers, and Snap Map tricks celebrating the blockbuster series of films, which are honoured by fans every year on May 4.

 

Read more: The Sun. Snapchat celebrates Star Wars Day with 3D Chewbacca lens and selfie mask

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Chewbacca

https://lenslist.co/wp-content/uploads/2018/05/chewbacca-back.mp4

by Star Wars

 

Snapchat is channelling the force with a bunch of limited edition Star Wars Day features including a 3D Chewbacca teaching you to speak Wookie. There’s also filters, stickers, and Snap Map tricks celebrating the blockbuster series of films, which are honoured by fans every year on May 4.

 

Read more: The Sun. Snapchat celebrates Star Wars Day with 3D Chewbacca lens and selfie mask

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Chewbacca

by Star Wars

 

Snapchat is channelling the force with a bunch of limited edition Star Wars Day features including a 3D Chewbacca teaching you to speak Wookie. There’s also filters, stickers, and Snap Map tricks celebrating the blockbuster series of films, which are honoured by fans every year on May 4.

 

Read more: The Sun. Snapchat celebrates Star Wars Day with 3D Chewbacca lens and selfie mask

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Urban Decay Vice Lipstick

https://lenslist.co/wp-content/uploads/2018/05/media34.mp4

by Urban Decay Cosmetics

 

The objective was to create a Snapchat lens to promote the launch of Urban Decay’s new Vice Lipstick collection. The lens was launched as apart of a social media multi-platform strategy to gain awareness for the lipstick collection and ultimately gain new fans for the brand.

 

Read More: Shorty Awards. Urban Decay Vice Lipstick Snapchat Lens

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Urban Decay Vice Lipstick

by Urban Decay Cosmetics

 

The objective was to create a Snapchat lens to promote the launch of Urban Decay’s new Vice Lipstick collection. The lens was launched as apart of a social media multi-platform strategy to gain awareness for the lipstick collection and ultimately gain new fans for the brand.

 

Read More: Shorty Awards. Urban Decay Vice Lipstick Snapchat Lens

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Call of Duty Snapchat Zombies Karaoke

by 72andSunny, Activision

 

Normally, Call of Duty Zombies is marketed by one gameplay trailer that shows the best moments of the game. However, those trailers only appeal to a hardcore audience, most of whom are already fans. Our objective was to break the traditional format and introduce it to mainstream culture and ultimately build a brand new fan base.

 

Read more: Shorty Awards. Call of Duty®: Infinite Warfare – Snapchat Zombies Karaoke

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Call of Duty Snapchat Zombies Karaoke

by 72andSunny, Activision

 

Normally, Call of Duty Zombies is marketed by one gameplay trailer that shows the best moments of the game. However, those trailers only appeal to a hardcore audience, most of whom are already fans. Our objective was to break the traditional format and introduce it to mainstream culture and ultimately build a brand new fan base.

 

Read more: Shorty Awards. Call of Duty®: Infinite Warfare – Snapchat Zombies Karaoke

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The Plague

https://lenslist.co/wp-content/uploads/2018/03/the_plague.mp4

by Lens That

 

Put the plague doctor mask on and imagine what it would be like to live in 17th century. Beak doctors will get you that goosebumps while you waiting for the new episodes of The Plague on Epic Drama.

 

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The Plague

by Lens That

 

Put the plague doctor mask on and imagine what it would be like to live in 17th century. Beak doctors will get you that goosebumps while you waiting for the new episodes of The Plague on Epic Drama.