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Discover thousands of AR effects

Star Wars Porg

by Star Wars Movies

When the camera is in selfie mode aka front-facing, the lens offers a face filter with a lightsaber. Reversing the camera (tapping on the screen) makes the porg appear wherever the lens is pointed. Turn the sound on if you want to hear some strange shrills and loud flapping of wings.

 

Read More:

Mashable. ‘Star Wars’ porg is available on Snapchat as your adorable AR friend

Next Reality. Star Wars Unleashes Adorable AR Porgs via Snapchat

 

Justice League

by Justice League Movie

With these effects, fans can use the Facebook camera to become Aquaman, Batman, Cyborg, Flash and Wonder Woman and wield their super-hero powers! Raising your eyebrows in any of these camera effects triggers the current character’s special traits, showcasing the immersion and interactivity enabled by AR Studio.

 

Read More: Introducing the Justice League effects to the Facebook camera

 

Royal Challengers

by Royal Challengers Bangalore

 

Users can type the name of their favourite IPL team (from the list of four) in the search bar on Snapchat and then subscribe to their stories. Snapchat has also released new creative tools for fans to support their teams and join the fun. Fan can create custom Stickers, Filters and Lenses in order to support their team.

 

Read more: The Indian Express. IPL 2018: Snapchat partners with Mumbai Indians, Royal Challengers Bangalore, Delhi Daredevils and Rajasthan Royals

 

America’s Navy

“The Navy is now recruiting young men and women of the centennial generation, who have different goals, expectations, and media-consumption habits than their millennial predecessors,” said commander of Navy Recruiting Command Pete Garvin in a statement. “As such, the Navy recognized the necessity to develop a new marketing campaign and digital-heavy media strategy to more effectively reach, educate and inspire the best and brightest prospective recruits.”

 

Read More: Adweek. The U.S. Navy Hopes to Reach Gen Z With Its New ‘Forged by the Sea’ Campaign

 

America’s Navy

“The Navy is now recruiting young men and women of the centennial generation, who have different goals, expectations, and media-consumption habits than their millennial predecessors,” said commander of Navy Recruiting Command Pete Garvin in a statement. “As such, the Navy recognized the necessity to develop a new marketing campaign and digital-heavy media strategy to more effectively reach, educate and inspire the best and brightest prospective recruits.”

 

Read More: Adweek. The U.S. Navy Hopes to Reach Gen Z With Its New ‘Forged by the Sea’ Campaign

 

America’s Navy

‘The Navy is now recruiting young men and women of the centennial generation, who have different goals, expectations, and media-consumption habits than their millennial predecessors,’ said commander of Navy Recruiting Command Pete Garvin in a statement. ‘As such, the Navy recognized the necessity to develop a new marketing campaign and digital-heavy media strategy to more effectively reach, educate and inspire the best and brightest prospective recruits.’

 
Read more: Adweek. The U.S. Navy Hopes to Reach Gen Z With Its New ‘Forged by the Sea’ Campaign

MTV: Moon Person

by MTV

“The effect places users’ heads into a space helmet, while a clock at the top of the screen counts down to Sunday’s show, as a Moon Person trophy floats by. The Camera Effects Platform is Facebook’s answer to augmented reality and the social network is working closely with a handful of agencies and brands to create the first crop of AR ads.”

 

Read More:

Adweek. MTV Is Using Snapchat, Holograms and Augmented Reality to Drive Tune-Ins for the VMA

Bread and Butter

by Zalando

 

Using Facebooks camera effects platform, Zalando created a 3D mask that will be showcased at B&&B 2017. Blurring the line between offline and online, B&&B visitors will be able to try the digital mask either on their Facebook App or iPads on-event, and see it projected live onto the B&&B Box, and then be able to share the same content onto their own channels.

 

Read More: Zalando. Be There, Be Square

The Good Doctor

by ABC

“ABC is using Facebook’s Camera Effects to help promote new fall series The Good Doctor and its TGIT Thursday-night lineup of Grey’s Anatomy, Scandal and How to Get Away With Murder.

For The Good Doctor, users can map three systems in their bodies and see them the way lead character Shaun Murphy does. Murphy is a surgeon with autism.”

Read More:

Adweek: How ABC Tapped Facebook’s Camera Effects to Back The Good Doctor, TGIT

Aquaman

by Justice League Movie

With these effects, fans can use the Facebook camera to become Aquaman, Batman, Cyborg, Flash and Wonder Woman and wield their super-hero powers! Raising your eyebrows in any of these camera effects triggers the current character’s special traits, showcasing the immersion and interactivity enabled by AR Studio.

 

Read More: Introducing the Justice League effects to the Facebook camera

 

Diablo

by Blizzard

 

The Rise of The Necromancers is here. For the premiere of new DLC Blizzard created an AR effect that allows you to become an almighty Necromancer and save the Sanctuary once again. Turn on your front camera to say hello to your loyal servants!

Mans Not Hot

by Everywoah

By keeping the effect on Big Shaq’s Facebook page and not forcing it into people’s news feeds with paid support, Mas believes AR is one way to sidestep Facebook’s crackdown on content not from friends and family. Since it launched last November, the AR effect, which was created by AR developer Everywoah, has generated more than 1.1 million users.

 

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