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Pedigree

https://new.lenslist.co/wordpress/wp-content/uploads/2018/01/IMG_0674.mp4

by BBDO New York

Pedigree adopts Facebook’s masks feature to help shelter dogs find homes in this mobile campaign, part of the Mars-owned pet-food brand’s “Feed the Good” initiative.

Users can overlay selfies with cartoony filters of pit bulls, Labradors, Boxers, Shih Tzus, Yorkies and Huskies, among the most common breeds found in U.S. shelters. A nod yields local information from online service AllPaws about where to find such pets.

Read More: Pedigree Uses Facebook Masks to Put a Fresh, Furry Face on Dog Adoption

 

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Pedigree

by BBDO New York

Pedigree adopts Facebook’s masks feature to help shelter dogs find homes in this mobile campaign, part of the Mars-owned pet-food brand’s “Feed the Good” initiative.

Users can overlay selfies with cartoony filters of pit bulls, Labradors, Boxers, Shih Tzus, Yorkies and Huskies, among the most common breeds found in U.S. shelters. A nod yields local information from online service AllPaws about where to find such pets.

Read More: Pedigree Uses Facebook Masks to Put a Fresh, Furry Face on Dog Adoption

 

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Hotel Artemis

https://lenslist.co/wp-content/uploads/2018/06/filtered-9ABC3603-5344-4F4D-B2DA-74F85B3DCDE1.mp4

by Hotel Artemis

 

AR Snapchat filter that allows users to walk through one of the medical suites featured in the film. Users scan their face and then use the front facing camera to explore the suite full of details from the film like branded napkins, a medical device screen, and a bloody pillow.

 

 

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Hotel Artemis

by Hotel Artemis

 

AR Snapchat filter that allows users to walk through one of the medical suites featured in the film. Users scan their face and then use the front facing camera to explore the suite full of details from the film like branded napkins, a medical device screen, and a bloody pillow.

 

 

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Serena Williams Wimbledon Game

https://lenslist.co/wp-content/uploads/2018/07/tenniswimbledon.mp4

by Wimbledon

 

The dignity and grace of Wimbledon is upon us. And that means: a new Snapchat game?! Now in the Snapchat app, your Bitmoji can play tennis against Serena Williams. Or, at least, the cute lil’ animated version of her.

 

Read more: Celebrate the start of Wimbledon by playing tennis against Serena Williams on Snapchat

 

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Serena Williams Wimbledon Game

by Wimbledon

 

The dignity and grace of Wimbledon is upon us. And that means: a new Snapchat game?! Now in the Snapchat app, your Bitmoji can play tennis against Serena Williams. Or, at least, the cute lil’ animated version of her.

 

Read more: Celebrate the start of Wimbledon by playing tennis against Serena Williams on Snapchat

 

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Minions

https://new.lenslist.co/wordpress/wp-content/uploads/2018/01/UNIVERSAL-compressed.mp4

by NBC Universal & Snapchat

Minions are on the loose in Universal Studios and 30 Rockefeller Plaza. NBC Universal and Illumination partnered with Snapchat, to bring the Minions to life in AR.

 

source: lensstudio.snapchat.com

 

Read More: The Variety. ‘Despicable Me 3’ is early adopter of sponsored Snapchat World Lenses

The Variety. Minions Mob Snapchat in ‘Despicable Me 3’ Augmented-Reality Promo

 

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Minions

by NBC Universal & Snapchat

Minions are on the loose in Universal Studios and 30 Rockefeller Plaza. NBC Universal and Illumination partnered with Snapchat, to bring the Minions to life in AR.

 

source: lensstudio.snapchat.com

 

Read More: The Variety. ‘Despicable Me 3’ is early adopter of sponsored Snapchat World Lenses

The Variety. Minions Mob Snapchat in ‘Despicable Me 3’ Augmented-Reality Promo

 

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The Young Pope

https://lenslist.co/wp-content/uploads/2018/05/HFKC7272.mp4

by Lens That / Filmbox

 

Let the holy light in and bless yourself with the Young Pope Camera Effect. The longer you keep your mouth open the more saint you become – light it up.

 

 

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The Young Pope

by Lens That / Filmbox

 

Let the holy light in and bless yourself with the Young Pope Camera Effect. The longer you keep your mouth open the more saint you become – light it up.

 

 

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Jumanji: Welcome to The Jungle

by Fishermen Labs

 

For the release of Jumanji on DVD and Blu-ray, Fishermen Labs created an amazing AR experience. The code for this lens can be found on Blu-ray/DVD cases in stores. Dive into the jungle with this Snapchat lens!

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Jumanji: Welcome to The Jungle

by Fishermen Labs

 

For the release of Jumanji on DVD and Blu-ray, Fishermen Labs created an amazing AR experience. The code for this lens can be found on Blu-ray/DVD cases in stores. Dive into the jungle with this Snapchat lens!

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Jumanji

https://new.lenslist.co/wordpress/wp-content/uploads/2018/01/jumanji.mp4

by Jumanji Movie

Welcome to the Jungle! The new Jumanji movie became an instant classic and your new Facebook post can do the same. Try the Jumanji Facebook Camera Effect, teleport to the jungle and beware of the hippo behind you!

 

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Jumanji

by Jumanji Movie

Welcome to the Jungle! The new Jumanji movie became an instant classic and your new Facebook post can do the same. Try the Jumanji Facebook Camera Effect, teleport to the jungle and beware of the hippo behind you!

 

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Wendy’s Bacon Queso Burger

https://lenslist.co/wp-content/uploads/2018/02/Wendys2.mp4

by Wendy’s

 

To promote their new Bacon Queso Burger, Wendy’s created Queso Buddy, a fun Lens for two that features queso eye lasers.

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Wendy’s Bacon Queso Burger

by Wendy’s

 

To promote their new Bacon Queso Burger, Wendy’s created Queso Buddy, a fun Lens for two that features queso eye lasers.

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Stranger Things 2

https://new.lenslist.co/wordpress/wp-content/uploads/2018/01/ST-Portal-Walk-Through-compressed.mp4

by Netflix & Snapchat / Haus

Netflix partnered with Snapchat to create one the most immersive and technically complex Lenses ever built in Lens Studio for the release of season 2 of Stranger Things. Find out how your brand can work with Snapchat to build a “first of its kind” experience.

 

source: lensstudio.snapchat.com

 

Read More: Haus. Take a trip to the upside down

 

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Stranger Things 2

by Netflix & Snapchat / Haus

Netflix partnered with Snapchat to create one the most immersive and technically complex Lenses ever built in Lens Studio for the release of season 2 of Stranger Things. Find out how your brand can work with Snapchat to build a “first of its kind” experience.

 

source: lensstudio.snapchat.com

 

Read More: Haus. Take a trip to the upside down

 

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Stranger Things

https://lenslist.co/wp-content/uploads/2018/04/StrangerThingsFront.mp4

by Netflix

 

Want to visit Joyce Byers’ creepy living room? Just open Snapchat. To promote the second season of the sci-fi hit Stranger Things, Netflix created a sponsored world lens within the app that takes users inside the show’s eerie world. Using the app’s rear-facing camera, consumers can tap on the screen to play around with the lens. According to Snapchat, the campaign is the first use of a “portal” lens that puts consumers in the middle of an augmented reality experience. For example, tapping the bookshelf in the room causes books to fall. Touching the hole in the wall causes a scary arm to pop out and the string of lights turn on when tapped.

 

Read more: Adweek. Netflix’s Immersive Stranger Things Snapchat Lens Transports You to Joyce Byers’ Eerie Living Room, HAUS. Netflix, Stranger Things, Mashable. Snapchat and Netflix launch ‘Stranger Things’ AR experience and filter

 

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Stranger Things

by Netflix

 

Want to visit Joyce Byers’ creepy living room? Just open Snapchat. To promote the second season of the sci-fi hit Stranger Things, Netflix created a sponsored world lens within the app that takes users inside the show’s eerie world. Using the app’s rear-facing camera, consumers can tap on the screen to play around with the lens. According to Snapchat, the campaign is the first use of a “portal” lens that puts consumers in the middle of an augmented reality experience. For example, tapping the bookshelf in the room causes books to fall. Touching the hole in the wall causes a scary arm to pop out and the string of lights turn on when tapped.

 

Read more: Adweek. Netflix’s Immersive Stranger Things Snapchat Lens Transports You to Joyce Byers’ Eerie Living Room, HAUS. Netflix, Stranger Things, Mashable. Snapchat and Netflix launch ‘Stranger Things’ AR experience and filter

 

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Wilkinson Sword

by The Social Partners

 

To reach that all-important 18-to-35 demographic, Wilkinson Sword also created a Snapchat filter in partnership with its agency Social Partners. The overlay, which shaved users’ beards into different facial styles using a fencing sabre, took about four weeks to execute.

 

Read More: Digiday. How Wilkinson Sword wants to ‘cut through’ on social

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Wilkinson Sword

by The Social Partners

 

To reach that all-important 18-to-35 demographic, Wilkinson Sword also created a Snapchat filter in partnership with its agency Social Partners. The overlay, which shaved users’ beards into different facial styles using a fencing sabre, took about four weeks to execute.

 

Read More: Digiday. How Wilkinson Sword wants to ‘cut through’ on social

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NBA 2K18

https://lenslist.co/wp-content/uploads/2018/02/Snap_SuccessStory_NBA2K_Lens_1.mp4

by 2K

 

Using the Snapchat Lifestyle Categories to find “Gamers” and “Basketball Fans,” 2K brought back the selfie basketball hoop Lens and added a World Lens that invited users to flip the camera and play with stars from the game, like Paul George and Shaquille O’Neil. The World Lens was a hit with the target Snapchatters, inspiring an average play time of 17 seconds and a share rate of 7.9%, organically extending its reach. The depth of engagement meant a more efficient campaign for 2K: for every Snapchatter who shared their World Lens creation with friends, it only cost 2K $0.51.

 

Read More: Snapchat. 2K scored two Snapchat firsts and reached 78M Snapchatters

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NBA 2K18

by 2K

 

Using the Snapchat Lifestyle Categories to find “Gamers” and “Basketball Fans,” 2K brought back the selfie basketball hoop Lens and added a World Lens that invited users to flip the camera and play with stars from the game, like Paul George and Shaquille O’Neil. The World Lens was a hit with the target Snapchatters, inspiring an average play time of 17 seconds and a share rate of 7.9%, organically extending its reach. The depth of engagement meant a more efficient campaign for 2K: for every Snapchatter who shared their World Lens creation with friends, it only cost 2K $0.51.

 

Read More: Snapchat. 2K scored two Snapchat firsts and reached 78M Snapchatters

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Pandora Premium

https://lenslist.co/wp-content/uploads/2018/05/media31.mp4

by Pandora Premium

 

To celebrate the wide availability of it’s new Pandora Premium music service, the streamer has debuted “Sounds Like You,” a marketing campaign designed to highlight its “legacy of delivering truly personalized music experiences for listeners and artists.” Using custom Snapchat Lens was part of the marketing strategy.

 

Read more: Pandora Premium Exits Invite-Only, Artist Driven “Sounds Like You” Marketing Campaign Launches

 

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Pandora Premium

by Pandora Premium

 

To celebrate the wide availability of it’s new Pandora Premium music service, the streamer has debuted “Sounds Like You,” a marketing campaign designed to highlight its “legacy of delivering truly personalized music experiences for listeners and artists.” Using custom Snapchat Lens was part of the marketing strategy.

 

Read more: Pandora Premium Exits Invite-Only, Artist Driven “Sounds Like You” Marketing Campaign Launches

 

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Ben & Jerry’s

https://new.lenslist.co/wordpress/wp-content/uploads/2018/01/IMG_0629.mp4

by 360i

To promote a new marshmallow-flavored ice cream, Ben & Jerry’s and 360i created a Facebook AR filter that overlays a pair of eyeglasses and ice cream cones onto a selfie using a phone’s rear-facing camera. Once users click on the filter, marshmallows begin falling from the sky, and users are encouraged to catch as many as they can in their mouth. After five missed marshmallows, the game ends. The ice cream cones at the bottom of the screen keep track of missed treats.

 

Read More: Ben & Jerry’s Created a Facebook AR Filter That Challenges You to Catch Marshmallows in Your Mouth

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Ben & Jerry’s

by 360i

To promote a new marshmallow-flavored ice cream, Ben & Jerry’s and 360i created a Facebook AR filter that overlays a pair of eyeglasses and ice cream cones onto a selfie using a phone’s rear-facing camera. Once users click on the filter, marshmallows begin falling from the sky, and users are encouraged to catch as many as they can in their mouth. After five missed marshmallows, the game ends. The ice cream cones at the bottom of the screen keep track of missed treats.

 

Read More: Ben & Jerry’s Created a Facebook AR Filter That Challenges You to Catch Marshmallows in Your Mouth

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The Walking Dead

https://new.lenslist.co/wordpress/wp-content/uploads/2018/01/walking_dead.mp4

by The Walking Dead

 

This effect allows you to become a bloodthirsty Walker from the Walking Dead TV Series. Opening your mouth triggers an awesome voice effect making the experience even more realistic!

 

 

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The Walking Dead

by The Walking Dead

 

This effect allows you to become a bloodthirsty Walker from the Walking Dead TV Series. Opening your mouth triggers an awesome voice effect making the experience even more realistic!

 

 

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Incredibles 2

by Pixar

 

Pixar’s Incredibles 2 has entered the fray as the latest sequel in a summer of highly anticipated follow-up films and, like its peers, it also has an augmented reality experience to promote its presence in theaters.

Available via Snapchat, the AR experience places the familiar mask of the movie’s super family on your face, and simple finger taps on the smartphone’s screen activate various virtual superpowers. The experience continues via the rear camera, where the adorable Jack-Jack floats in the user’s view and disappears into random seams in reality.

 

Read more: Snapchat Gains Super Powers with ‘Incredibles 2’ Augmented Reality Experience

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Incredibles 2

by Pixar

 

Pixar’s Incredibles 2 has entered the fray as the latest sequel in a summer of highly anticipated follow-up films and, like its peers, it also has an augmented reality experience to promote its presence in theaters.

Available via Snapchat, the AR experience places the familiar mask of the movie’s super family on your face, and simple finger taps on the smartphone’s screen activate various virtual superpowers. The experience continues via the rear camera, where the adorable Jack-Jack floats in the user’s view and disappears into random seams in reality.

 

Read more: Snapchat Gains Super Powers with ‘Incredibles 2’ Augmented Reality Experience

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BMW X2

https://new.lenslist.co/wordpress/wp-content/uploads/2018/01/BMW-compressed.mp4

by BMW & Snapchat

In partnership with Snapchat, BMW used Lens Studio to create the first augmented trial experience on Snapchat that allows Snapchatters to interact and play with an AR version of the car before considering buying it. Unlock the power of play for your brand today.

 

source: lensstudio.snapchat.com

 

Read More:

Adage. BMW test drives Snapchat lenses in first 3D car ad

The Drum. BMW first brand to trial Snapchat’s ‘try-before-you-buy’ AR lens

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BMW X2

by BMW & Snapchat

In partnership with Snapchat, BMW used Lens Studio to create the first augmented trial experience on Snapchat that allows Snapchatters to interact and play with an AR version of the car before considering buying it. Unlock the power of play for your brand today.

 

source: lensstudio.snapchat.com

 

Read More:

Adage. BMW test drives Snapchat lenses in first 3D car ad

The Drum. BMW first brand to trial Snapchat’s ‘try-before-you-buy’ AR lens

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A Wrinkle In Time

https://lenslist.co/wp-content/uploads/2018/04/28438347_196987290903967_8969476861922902016_n.mp4

by A Wrinkle in Time

 

Travel through time and dimensions using this Facebook camera effect for the science fantasy adventure movie, A Wrinkle In Time. Works both on the rear and front camera!

 

Read More: research.fb.com. Enhancing Facebook’s AR platform with target tracking capabilities

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A Wrinkle In Time

by A Wrinkle in Time

 

Travel through time and dimensions using this Facebook camera effect for the science fantasy adventure movie, A Wrinkle In Time. Works both on the rear and front camera!

 

Read More: research.fb.com. Enhancing Facebook’s AR platform with target tracking capabilities

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Game of Thrones

https://lenslist.co/wp-content/uploads/2018/09/37534325_316673442405330_8201206917754625773_n.mp4

by The Mill, HBO

Fans can access the Night King camera effect by tapping on the camera icon on the top left corner of the Facebook app or by swiping right from their News Feeds to open the Facebook Camera, a new in-app camera/capture experience that is packed with masks, frames, and style effects that users can apply to photos and videos. The Night King camera effect also features a sneak peek at “The Army of the Dead,” a new song from the series’ Emmy-nominated composer, Ramin Djawadi that featured in the jaw dropping final episode.

 

Read More: Winter is Here: Facebook AR Effects

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Game of Thrones

by The Mill, HBO

Fans can access the Night King camera effect by tapping on the camera icon on the top left corner of the Facebook app or by swiping right from their News Feeds to open the Facebook Camera, a new in-app camera/capture experience that is packed with masks, frames, and style effects that users can apply to photos and videos. The Night King camera effect also features a sneak peek at “The Army of the Dead,” a new song from the series’ Emmy-nominated composer, Ramin Djawadi that featured in the jaw dropping final episode.

 

Read More: Winter is Here: Facebook AR Effects

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The Lion King

https://lenslist.co/wp-content/uploads/2018/04/LionKing.mp4

by The Lion King

 

Introducing: Broadway’s first-ever Snapchat lens, The Lion King edition. In celebration of the 20th anniversary of the Tony Award-winning Best Musical The Lion King on Broadway, you can now unlock a custom lens to virtually “try on” the iconic masks of Simba and Nala. What makes it even more special is that they’re recreated exactly from Julie Taymor’s original Tony Award-winning design through augmented reality technology!

 

Read more: Oh My Disney. Our Selfie Game Is Fierce With The New Lion King On Broadway Snapchat Lens

 

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The Lion King

by The Lion King

 

Introducing: Broadway’s first-ever Snapchat lens, The Lion King edition. In celebration of the 20th anniversary of the Tony Award-winning Best Musical The Lion King on Broadway, you can now unlock a custom lens to virtually “try on” the iconic masks of Simba and Nala. What makes it even more special is that they’re recreated exactly from Julie Taymor’s original Tony Award-winning design through augmented reality technology!

 

Read more: Oh My Disney. Our Selfie Game Is Fierce With The New Lion King On Broadway Snapchat Lens

 

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Coco

https://new.lenslist.co/wordpress/wp-content/uploads/2018/01/IMG_0369.mp4

by Disney / Pixar

 

This year’s Oscar for Best Animated Feature receiver, a movie called Coco launched a Facebook Camera Effect, which turns you into a male or female version of the skeletons depicted in the movie. Great way to make the movie go viral!

 

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Coco

by Disney / Pixar

 

This year’s Oscar for Best Animated Feature receiver, a movie called Coco launched a Facebook Camera Effect, which turns you into a male or female version of the skeletons depicted in the movie. Great way to make the movie go viral!

 

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Paddington 2

https://new.lenslist.co/wordpress/wp-content/uploads/2018/01/IMG_0332.mp4

by Havas and StudioCanal

Users can adopt Paddington’s hat and duffle coat, creating sharable content such as images and videos in a way many studios are embracing, albeit varying between Facebook and its rival Snapchat.

Jamie McHale, digital marketing manager at StudioCanal, said: “Paddington is loved by kids, their parents and grandparents, and Facebook’s Augmented Reality camera allows us to make the story come alive for children of all ages.

 

Read More: The Drum. Paddington 2 embraces Facebook masks in promo push

 

 

 

 

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Paddington 2

by Havas and StudioCanal

Users can adopt Paddington’s hat and duffle coat, creating sharable content such as images and videos in a way many studios are embracing, albeit varying between Facebook and its rival Snapchat.

Jamie McHale, digital marketing manager at StudioCanal, said: “Paddington is loved by kids, their parents and grandparents, and Facebook’s Augmented Reality camera allows us to make the story come alive for children of all ages.

 

Read More: The Drum. Paddington 2 embraces Facebook masks in promo push

 

 

 

 

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Spearmint Jungle Tic Tac

https://lenslist.co/wp-content/uploads/2018/06/jungle.mp4

by TBWA\Chiat\Day New York

 

Tic Tac Gum, in partnership with creative agency TBWA\Chiat\Day New York, has released “Chew & Play” games, the first Snapchat lens games powered by chewing.

The two Chew & Play games, called Spearmint Jungle and Cool Watermelon Water Ski, were created in traditional 8-bit video game style and designed to correspond with Tic Tac Gum flavors.

 

Read more: Snapchat Launches First-Ever Chew-Powered Snapchat Lens Games with Tic Tac Gum

 

 

 

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Spearmint Jungle Tic Tac

by TBWA\Chiat\Day New York

 

Tic Tac Gum, in partnership with creative agency TBWA\Chiat\Day New York, has released “Chew & Play” games, the first Snapchat lens games powered by chewing.

The two Chew & Play games, called Spearmint Jungle and Cool Watermelon Water Ski, were created in traditional 8-bit video game style and designed to correspond with Tic Tac Gum flavors.

 

Read more: Snapchat Launches First-Ever Chew-Powered Snapchat Lens Games with Tic Tac Gum

 

 

 

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Cool Watermelon Water Ski Tic Tac

https://lenslist.co/wp-content/uploads/2018/06/water.mp4

by TBWA\Chiat\Day New York

 

Tic Tac Gum, in partnership with creative agency TBWA\Chiat\Day New York, has released “Chew & Play” games, the first Snapchat lens games powered by chewing.

The two Chew & Play games, called Spearmint Jungle and Cool Watermelon Water Ski, were created in traditional 8-bit video game style and designed to correspond with Tic Tac Gum flavors.

 

Read more: Snapchat Launches First-Ever Chew-Powered Snapchat Lens Games with Tic Tac Gum

 

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Cool Watermelon Water Ski Tic Tac

by TBWA\Chiat\Day New York

 

Tic Tac Gum, in partnership with creative agency TBWA\Chiat\Day New York, has released “Chew & Play” games, the first Snapchat lens games powered by chewing.

The two Chew & Play games, called Spearmint Jungle and Cool Watermelon Water Ski, were created in traditional 8-bit video game style and designed to correspond with Tic Tac Gum flavors.

 

Read more: Snapchat Launches First-Ever Chew-Powered Snapchat Lens Games with Tic Tac Gum