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Hurts Donut Co. – West Des Moines

https://lenslist.co/wp-content/uploads/2018/07/hurts-donut.mp4

by Hurts Donut Co.

 

 

Snapchat Lens created to celebrate the National Donut Day. The effect adds sprinkles on user’s face and was partof the contest commutations were participants stood a chance to win free dozens for an entire year!

 

 

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Hurts Donut Co. – West Des Moines

by Hurts Donut Co.

 

 

Snapchat Lens created to celebrate the National Donut Day. The effect adds sprinkles on user’s face and was partof the contest commutations were participants stood a chance to win free dozens for an entire year!

 

 

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Mars Wrigley Confectionery U.S.

https://lenslist.co/wp-content/uploads/2018/07/Mars-Wrigley-Confectionery-U.S..mp4

by Mars Wrigley Confectionery U.S.

 

 

Snapchat Lens created to honor the #NationalCaramelDay. Check it out! #unsqaurecaramel

 

 

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Mars Wrigley Confectionery U.S.

by Mars Wrigley Confectionery U.S.

 

 

Snapchat Lens created to honor the #NationalCaramelDay. Check it out! #unsqaurecaramel

 

 

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German Ministry of Defense

https://lenslist.co/wp-content/uploads/2018/07/Bundeswehr-Ad-Example-1.mp4

by German Ministry of Defense

 

To raise awareness and tap into the pride of being a soldier, the Bundesministerium der Verteidigung (German Ministry of Defense) ran a Lens designed to put Snapchatters in combat gear. Unlocked with a Snapcode, Snapchatters found themselves as Army soldiers equipped with a helmet, microphone, and nightscope. Creative best practices — such as including an eyebrow trigger that turned the view into night vision — helped the Lens reach over 2 million Snapchatters with a share rate of 8.35%.

 

Read more: Driving Recruitment and raising awareness for the German Ministry of Defense

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German Ministry of Defense

by German Ministry of Defense

 

To raise awareness and tap into the pride of being a soldier, the Bundesministerium der Verteidigung (German Ministry of Defense) ran a Lens designed to put Snapchatters in combat gear. Unlocked with a Snapcode, Snapchatters found themselves as Army soldiers equipped with a helmet, microphone, and nightscope. Creative best practices — such as including an eyebrow trigger that turned the view into night vision — helped the Lens reach over 2 million Snapchatters with a share rate of 8.35%.

 

Read more: Driving Recruitment and raising awareness for the German Ministry of Defense

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God of War

https://lenslist.co/wp-content/uploads/2018/07/god_of_war.mp4

by Lens That

 

Are you ready to face the nordic gods? Before you do, become a God of War and use your front camera to freeze your screen with northern ice. Then, flip your camera to test your combat skills with the mighty magical axe – Leviathan. Prove yourself worthy to bear it or give up and perish.

 

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God of War

by Lens That

 

Are you ready to face the nordic gods? Before you do, become a God of War and use your front camera to freeze your screen with northern ice. Then, flip your camera to test your combat skills with the mighty magical axe – Leviathan. Prove yourself worthy to bear it or give up and perish.

 

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Ready Player One

by The Mill / Warner Brothers

 

For the launch of Facebook’s new Target AR functionality, The Mill collaborated with Warner Bros. Pictures and Facebook to create 3 distinct AR portal effects for Steven Spielberg’s Ready Player One. We took scenes from the film and translated them into cinematic AR tableaus that premiered at SXSW 2018 in Austin.

 

Read More: The Mill. Ready Player One: Facebook AR Effects

 

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Ready Player One

by The Mill / Warner Brothers

 

For the launch of Facebook’s new Target AR functionality, The Mill collaborated with Warner Bros. Pictures and Facebook to create 3 distinct AR portal effects for Steven Spielberg’s Ready Player One. We took scenes from the film and translated them into cinematic AR tableaus that premiered at SXSW 2018 in Austin.

 

Read More: The Mill. Ready Player One: Facebook AR Effects

 

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Westworld

https://lenslist.co/wp-content/uploads/2018/06/pb3a9-af5k2.mp4

by HBO

 

For the show’s premiere on April 22, HBO and Kilter are partnering with Snapchat for Westworld-themed lenses—a world lens and a selfie lens—that includes “a bit of new tech from Snapchat,” according to Sabrina Caluori, svp of digital media and marketing at HBO. The selfie lens will let users include their name, a first for Snapchat, Caluori said.

 

Read more: Adweek. How HBO Built a Real-Life Activation as Immersive as the Universe Within Westworld

 

 

 

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Westworld

by HBO

 

For the show’s premiere on April 22, HBO and Kilter are partnering with Snapchat for Westworld-themed lenses—a world lens and a selfie lens—that includes “a bit of new tech from Snapchat,” according to Sabrina Caluori, svp of digital media and marketing at HBO. The selfie lens will let users include their name, a first for Snapchat, Caluori said.

 

Read more: Adweek. How HBO Built a Real-Life Activation as Immersive as the Universe Within Westworld

 

 

 

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McDonald’s Cheddar McMelt

https://lenslist.co/wp-content/uploads/2018/03/McCheddar_COmpressed.mp4

by McDonald’s

 

McDonald’s partnered with Snapchat to drive awareness of the re-release of McDonald’s Cheddar McMelt in Brazil through a National Lens, which transformed 5.7 million Snapchatter’s heads into the signature sandwich, proving to be a big hit with an outstanding 28 second average play time.

 

Read more: Snapchat. Creative Spotlight. McDonald’s.

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McDonald’s Cheddar McMelt

by McDonald’s

 

McDonald’s partnered with Snapchat to drive awareness of the re-release of McDonald’s Cheddar McMelt in Brazil through a National Lens, which transformed 5.7 million Snapchatter’s heads into the signature sandwich, proving to be a big hit with an outstanding 28 second average play time.

 

Read more: Snapchat. Creative Spotlight. McDonald’s.

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GC Style Finder

https://lenslist.co/wp-content/uploads/2018/07/GC-Style-Finder.mp4

by Great Clips

 

Great Clips seeks to reach teens and young adults with a Snapchat effort that features wacky hairstyles that customers can easily share on the image-messaging platform. You can choose out of 3 completely different looks.

 

Read more: Great Clips debuts Snapchat Lens with ‘wacky’ hair try-ons

 

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GC Style Finder

by Great Clips

 

Great Clips seeks to reach teens and young adults with a Snapchat effort that features wacky hairstyles that customers can easily share on the image-messaging platform. You can choose out of 3 completely different looks.

 

Read more: Great Clips debuts Snapchat Lens with ‘wacky’ hair try-ons

 

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KFC Ayam Champion

https://lenslist.co/wp-content/uploads/2018/07/kfc.mp4

by Lens That

 

 

To celebrate National Fried Chicken Month in a big way, KFC Malaysia created the Ayam Champion filter. Upon sharing photos or videos on Instagram Stories, with @KFCmalaysia tag, all participants stood a chance to win KFC vouchers worth RM100 (around 25 USD) daily.

 

 

 

 

 

 

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KFC Ayam Champion

by Lens That

 

 

To celebrate National Fried Chicken Month in a big way, KFC Malaysia created the Ayam Champion filter. Upon sharing photos or videos on Instagram Stories, with @KFCmalaysia tag, all participants stood a chance to win KFC vouchers worth RM100 (around 25 USD) daily.

 

 

 

 

 

 

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BASE 100.000 fans

https://lenslist.co/wp-content/uploads/2018/07/Base-Belgia.mp4

by BASE Belgium

 

 

“Time for pie! 🎂 BASE Belgium now has 100.000 fans and that means: cake for everyone! 🎉 We created a yummie camera game for this special occasion. How much cake can you eat?”

 

 

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BASE 100.000 fans

by BASE Belgium

 

 

“Time for pie! 🎂 BASE Belgium now has 100.000 fans and that means: cake for everyone! 🎉 We created a yummie camera game for this special occasion. How much cake can you eat?”

 

 

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Cheerios

https://lenslist.co/wp-content/uploads/2018/03/General-Mills-Honey-Nut-Cheerios-converted-with-Clipchamp.mp4

by General Mills

 

General Mills partnered with Snapchat to drive awareness for Honey Nut Cheerios on National Cereal Day.

 

Read more: Snapchat. Creative Spotlight. General Mills

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Cheerios

by General Mills

 

General Mills partnered with Snapchat to drive awareness for Honey Nut Cheerios on National Cereal Day.

 

Read more: Snapchat. Creative Spotlight. General Mills

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Fifa World Cup 2018

https://lenslist.co/wp-content/uploads/2018/07/segmented-1B7742B9-9395-4E27-B99F-9A18D03EE484.mp4

by FIFA

 

On the days of the FIFA World Cup™ semi-finals, 10 and 11 July, and the final, 15 July, a dedicated interactive augmented reality Lens using 3D Bitmoji was available worldwide.

“We wanted to give fans something fun and unique for this edition of the FIFA World Cup,” commented Philippe Le Floc’h, FIFA Chief Commercial Officer. “In addition to our digital #WeLiveFootball campaigns, we are excited to be working with Snapchat so fans across the world can use these new creative tools to share their experiences of the 2018 FIFA World Cup Russia with friends.”

 

Read more: FIFA and Snap team up for 2018 FIFA World Cup Russia™

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Fifa World Cup 2018

by FIFA

 

On the days of the FIFA World Cup™ semi-finals, 10 and 11 July, and the final, 15 July, a dedicated interactive augmented reality Lens using 3D Bitmoji was available worldwide.

“We wanted to give fans something fun and unique for this edition of the FIFA World Cup,” commented Philippe Le Floc’h, FIFA Chief Commercial Officer. “In addition to our digital #WeLiveFootball campaigns, we are excited to be working with Snapchat so fans across the world can use these new creative tools to share their experiences of the 2018 FIFA World Cup Russia with friends.”

 

Read more: FIFA and Snap team up for 2018 FIFA World Cup Russia™

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McDonald’s New Zealand

by McDonald’s New Zealand

 

When two favorites collide… Cheeseburger Flavored Shaker Fries are here! The lens was created to rise awareness about the ongoing promotion in New Zealand. Play the game, go to McDonald’s and get your free shaker sachet with any large combo, available for a limited time!

 

 

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McDonald’s New Zealand

by McDonald’s New Zealand

 

When two favorites collide… Cheeseburger Flavored Shaker Fries are here! The lens was created to rise awareness about the ongoing promotion in New Zealand. Play the game, go to McDonald’s and get your free shaker sachet with any large combo, available for a limited time!

 

 

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Wonder

https://lenslist.co/wp-content/uploads/2018/02/SC_Blog_ContextCards_Wonder.mp4

by Lionsgate

 

Entertainment company Lionsgate is the first brand to run a Context Card alongside a lens. The company is attaching a Context Card to a lens it is running on Monday for its upcoming film “Wonder”. The lens celebrates “World Kindness Day,” and if users swipe up on the Context Card, it leads to a URL where they can insert their location, view screening times and purchase tickets.

 

Read More: Business Insider. Snapchat’s latest feature converts its lenses and filters into shopping vehicles — and fixes its biggest flaw to date

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Wonder

by Lionsgate

 

Entertainment company Lionsgate is the first brand to run a Context Card alongside a lens. The company is attaching a Context Card to a lens it is running on Monday for its upcoming film “Wonder”. The lens celebrates “World Kindness Day,” and if users swipe up on the Context Card, it leads to a URL where they can insert their location, view screening times and purchase tickets.

 

Read More: Business Insider. Snapchat’s latest feature converts its lenses and filters into shopping vehicles — and fixes its biggest flaw to date

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Uncle Drew

https://lenslist.co/wp-content/uploads/2018/07/Uncle-Drew.mp4

by Motion Picture Artwork

 

Snapchat is enjoying a high field goal percentage when it comes to securing movie studio business with its sponsored augmented reality experiences, the latest coming through the basketball movie Uncle Drew.

 

Read more: Lionsgate & Pepsi Launch Snapchat Augmented Reality Experiences to Promote NBA Star-Packed ‘Uncle Drew’

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Uncle Drew

by Motion Picture Artwork

 

Snapchat is enjoying a high field goal percentage when it comes to securing movie studio business with its sponsored augmented reality experiences, the latest coming through the basketball movie Uncle Drew.

 

Read more: Lionsgate & Pepsi Launch Snapchat Augmented Reality Experiences to Promote NBA Star-Packed ‘Uncle Drew’

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Stranger Things 2

https://new.lenslist.co/wordpress/wp-content/uploads/2018/01/strangerthings.mp4

by The Mill, Netflix

The Mill continued their Facebook AR collaboration by teaming up with Netflix for the recent release of Stranger Things 2. With these new filters fans are able to transform into The Demogorgon and journey into the Upside Down.

 

Read More: The Mill. Stranger Things: Facebook AR Effects

 

 

 

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Stranger Things 2

by The Mill, Netflix

The Mill continued their Facebook AR collaboration by teaming up with Netflix for the recent release of Stranger Things 2. With these new filters fans are able to transform into The Demogorgon and journey into the Upside Down.

 

Read More: The Mill. Stranger Things: Facebook AR Effects

 

 

 

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L’Oréal Colorista

https://lenslist.co/wp-content/uploads/2018/04/DE618178-3761-4744-AF2F-4866FB9D65EF.mp4

by L’Oréal

 

Blue, violet, pink or blonde hair today? You don’t have to worry nor about the tiring experience that is hair dying, nor if the final result is gonna suit you – you can try it all out on Snapchat.

 

 

 

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L’Oréal Colorista

by L’Oréal

 

Blue, violet, pink or blonde hair today? You don’t have to worry nor about the tiring experience that is hair dying, nor if the final result is gonna suit you – you can try it all out on Snapchat.

 

 

 

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Bacardi

by Bacardi

 

Bacardi and Major Lazer invited Snapchat users to participate in the world’s first Lens music video. It gained 50 million impressions in 24 hours—one of the most visually immersive Lenses.

 

Read More: Snapchat. Bacardi’s Lens put 18 million Snapchatters into a Major Lazer Music Video

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Bacardi

by Bacardi

 

Bacardi and Major Lazer invited Snapchat users to participate in the world’s first Lens music video. It gained 50 million impressions in 24 hours—one of the most visually immersive Lenses.

 

Read More: Snapchat. Bacardi’s Lens put 18 million Snapchatters into a Major Lazer Music Video

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Jurassic World

by The Mill

 

In anticipation of the upcoming film Jurassic World: Fallen Kingdom, The Mill was tasked by Universal and Facebook to bring the Velociraptor “Blue” to life in AR form to promote the film and it’s 2018 Super Bowl trailer release.

 

 

Read More: The Mill. Jurassic World: Facebook AR Effects

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Jurassic World

by The Mill

 

In anticipation of the upcoming film Jurassic World: Fallen Kingdom, The Mill was tasked by Universal and Facebook to bring the Velociraptor “Blue” to life in AR form to promote the film and it’s 2018 Super Bowl trailer release.

 

 

Read More: The Mill. Jurassic World: Facebook AR Effects

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Nivea Urban Skin Detox

https://lenslist.co/wp-content/uploads/2018/04/Nivea.mp4

by Nivea

 

Urban stress, smog, rush? Let go of your skin with the NIVEA URBAN SKIN line, which will provide urban detox, an innovative care tailored to your urban style and pace of life. Try out this Snapchat lens as well!

 

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Nivea Urban Skin Detox

by Nivea

 

Urban stress, smog, rush? Let go of your skin with the NIVEA URBAN SKIN line, which will provide urban detox, an innovative care tailored to your urban style and pace of life. Try out this Snapchat lens as well!

 

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X – Files

by Fox X The Mill X Facebook

 

The Mill continues it’s collaboration with Facebook AR studio to create out of this world effects for the new season of X-Files.

The X-Files reboot was a great surprise for all the fans of the show and if it wasn’t enough to start watching the show, they shocked us again with two new AR lenses. First turns you into an alien and let you experience how it would be if they really walked among us. With second effect you can finally witness an UFO abduction just like agents Mudler and Scully do on a daily basis.

 

Read more: X-Files: Facebook AR Effects

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X – Files

by Fox X The Mill X Facebook

 

The Mill continues it’s collaboration with Facebook AR studio to create out of this world effects for the new season of X-Files.

The X-Files reboot was a great surprise for all the fans of the show and if it wasn’t enough to start watching the show, they shocked us again with two new AR lenses. First turns you into an alien and let you experience how it would be if they really walked among us. With second effect you can finally witness an UFO abduction just like agents Mudler and Scully do on a daily basis.

 

Read more: X-Files: Facebook AR Effects

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KFC Zinger

https://lenslist.co/wp-content/uploads/2018/02/SC_KFC_Lens.mp4

by KFC

 

By launching an Audience Lens, KFC drove efficiencies by taking advantage of Snapchat’s audience capabilities, which made sure its Lens reached its intended audience, Snapchatters 18 to 34. The Lens, which turned faces into a Zinger sandwich, proved to be a big hit with Snapchatters — generating 19 million views and 15 million plays. And for every Snapchatter who used the KFC Lens, 20 additional Snapchatters saw it, with celebrities like Kylie Jenner getting in on the action to help drive additional reach.

 

Read More: Snapchat. KFC Zinger blasts off with an 18% lift in store visitation

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KFC Zinger

by KFC

 

By launching an Audience Lens, KFC drove efficiencies by taking advantage of Snapchat’s audience capabilities, which made sure its Lens reached its intended audience, Snapchatters 18 to 34. The Lens, which turned faces into a Zinger sandwich, proved to be a big hit with Snapchatters — generating 19 million views and 15 million plays. And for every Snapchatter who used the KFC Lens, 20 additional Snapchatters saw it, with celebrities like Kylie Jenner getting in on the action to help drive additional reach.

 

Read More: Snapchat. KFC Zinger blasts off with an 18% lift in store visitation