by Coors Light

Coors Light used augmented reality to kick off Memorial Day Weekend and give Snapchatters a unique way of inviting their friends to “grab a beer.”

Source: Creative Spotlight: Coors Light

by E!

Nearly 30M Snapchatters posed with the Kardashians to spread buzz about their 10th anniversary season using this Snapchat Lens!

Source: Creative Spotlight: E!

by Olay & Amazon

Olay used augmented reality to allow users to trial their different products. To close the purchase loop users could swipe up on the Lens to purchase the product directly from Amazon.

Source: Creative Spotlight: Olay + Amazon

by PS4 & Marvel

Spider-Man and Snapchat fans alike, Snap has added a new Spider-Man themed lens in celebration of the upcoming Marvel’s Spider-Man game. The new Snapchat lens sees the web-slinging hero swing into the screen and take a picture with the user.

Read more: Snap has added a new Spider-Man themed lens to its Snapchat app

by Intel & Smithsonian American Art Museum & Sansar

Burning Man 2018 is underway, but Intel and the Smithsonian American Art Museum are giving those not in attendance the ability to view the art from the event through Snapchat.

Snapchat users can step through a Portal Lens and preview the VR experience created by Intel and VR company Sansar to experience “No Spectators: The Art of Burning Man” remotely.

Read more: Intel Opens AR Portal to Smithsonian’s Burning Man Exhibit via Snapchat

by Ariana Grande & Snapchat

If you’re an Arianator, you’ll probably like Snapchat’s newest selfie Lens a lot more than the recent ones the app launched, including those Lenses that react to sound and your voice. The company has teamed up with Ariana Grande to give you a way to try on new merchandise tied to her newly released album Sweetener, which you can also buy straight from within the app. Starting today, you’ll be able to try on a Sweetener-branded tied-dyed face mask via a Lens.

Read more: Ariana Grande’s Snapchat lens lets fans try on album merch

by Eros Now

Try the #ChinChinFilter created for the premiere of Happy Phirr Bhag Jayegi movie! Speak like Daman Singh Bagga, Dancing like Happy & more!

by Nicki Minaj

With the track “Chun Li” playing in the background, users can now step through a triangular portal into a 360-degree recreation of the album’s cover art, complete with a track listing etched into a pyramid. There’s also an AR experience for the front-facing camera that adorns the user’s face with Egyptian-themed jewels and makeup.

Read more: Snapchat Strikes Familiar Chord with Shoppable AR Lens for Nicki Minaj’s New Album

by Dove

Dove used the power of augmented reality and AR Studio to conduct a contest. Upon using the camera effect users were covered with foam. Saving and submitting videos allowed all fans to take part in the contest, where the prize was year’s supply of Dove’s Cosmetics!

by DCHQ

Bring the Aquaman action figure to life! Download the Snapcode for an underwater adventure
#Aquaman

by NYLON

Immerse yourself in an exclusive Clarisonic AR experience, an extension of The Pore, which launched at this year’s first-ever NYLON’s Beauty Innovator Awards. Take control of the future of your skin!

by Predator Gaming

A series of Facebook Camera Effects created by Acer to promote Predator Gaming hardware. Nod to become one of the Predator characters!

by Warner Bros. Pictures / Roadshow / OMD

To promote the upcoming release of Warner Bros. Pictures’ latest film, ‘The Meg’, Roadshow Films and OMD have partnered with Snapchat to create an Australian first underwater world lens.

Using Snapchat’s Sky Segmentation technology, the lens turns the user’s actual environment into an underwater experience, with a terrifying 75-foot-long shark known as the Megalodon – swimming straight for the screen.

Read more: Roadshow, OMD and Snapchat partner up to launch market first augmented reality lens

by Amazon

Amazon leveraged the power of augmented reality to drive awareness of, their shopping event, Prime Day with Snapchatters.

by Blizzard

For the launch of the new expansion of World of Warcraft Blizzard created Snapchat Lens that uses both front and rear camera. Point the camera on your face and decide, if you support Horde or Alliance. Switch it and tap on the screen to defeat mighty enemies!

Read more: Battle for Azeroth Snapchat Filters – Void Elf and Orc

by Pepsi

A special effect filter will superimpose a fizzing can of Pepsi Max Cherry on to users’ images and the interactive decal will then see the drink poured into the Snapchatter’s mouth upon movement. The animation will end with selfies being disrupted by a “surprising and unexpected” explosion of the fruit flavoured drink.

Read More: Fab News. Pepsi Max Embrace Snapchat Sponsored Lenses with Valentine’s Push

by Covergirl

CoverGirl used the power of augmented reality to drive trial of their clean matte products.

Source: Creative Spotlight – Covergirl

by Pine-Apple-Rita

This Snapchat lens was created to rise awareness about the new soda. It allowed users to go into the world of pineapples disco and put on cool sunglasses!

by Jinnie the Wew

Imagine the world is a one huge platofrm game! Draw the line of apples and then collect them as Crash Bandicoot would do it.

by Spe3d

Facebook Camera Effect created to celebrate Lego’s 60th birthday. Play with minifigures by dragging them and have a happy brickthday 🎗🎉