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Jameson Movember

by Phear Creative / 360i / Pernod Ricard

 

We launched our Snapchat lens giving users the ability to swipe between three different mustache styles and their corresponding cocktails with the instruction of “Grow a mo, grab a cocktail.” Users not only had fun with the mustache styles but also got creative, even pretending to drink the cocktails in the bottom left of their screen resulting in many shares between consumers and increasing awareness for both Jameson Black Barrel and Movember in the process.

 

Read More: Shorty Awards. Jameson Black Barrel X Movember Snapchat Lens

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Jameson Movember

by Phear Creative / 360i / Pernod Ricard

 

We launched our Snapchat lens giving users the ability to swipe between three different mustache styles and their corresponding cocktails with the instruction of “Grow a mo, grab a cocktail.” Users not only had fun with the mustache styles but also got creative, even pretending to drink the cocktails in the bottom left of their screen resulting in many shares between consumers and increasing awareness for both Jameson Black Barrel and Movember in the process.

 

Read More: Shorty Awards. Jameson Black Barrel X Movember Snapchat Lens

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Foot Locker

https://lenslist.co/wp-content/uploads/2018/04/filtered-2D3BF9A2-AF34-49DB-BA3C-443341D0B94B.mp4

by BBDO New York

 

Over the holidays, Foot Locker launched the first Snapchat unboxing lens. Usually, only a few privileged sneaker influencers get to unbox new sneakers before their release date. But in the first ever AR unboxing experience, created by BBDO New York, Foot Locker let every sneaker head unbox the eagerly awaited new Gatorade AJ1’s before they dropped on Dec 26, 2017.

The innovative lens allowed users to explore the new sneakers in 3D, take them for a walk (and dance) in their living room, and find fun hidden extras, like a basketball hoop. By tapping into the unboxing phenomenon, Foot Locker has turned a product demo into a highly shareable experience that is rooted in sneaker culture.

 

Read more: The Drum. FOOT LOCKER: SNAPCHAT UNBOXING LENS BY BBDO NEW YORK

 

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Foot Locker

by BBDO New York

 

Over the holidays, Foot Locker launched the first Snapchat unboxing lens. Usually, only a few privileged sneaker influencers get to unbox new sneakers before their release date. But in the first ever AR unboxing experience, created by BBDO New York, Foot Locker let every sneaker head unbox the eagerly awaited new Gatorade AJ1’s before they dropped on Dec 26, 2017.

The innovative lens allowed users to explore the new sneakers in 3D, take them for a walk (and dance) in their living room, and find fun hidden extras, like a basketball hoop. By tapping into the unboxing phenomenon, Foot Locker has turned a product demo into a highly shareable experience that is rooted in sneaker culture.

 

Read more: The Drum. FOOT LOCKER: SNAPCHAT UNBOXING LENS BY BBDO NEW YORK

 

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Sweetarts

https://lenslist.co/wp-content/uploads/2018/09/E0aZErI2Oro7zdHc.mp4

by Nestlé

 

To date, Nestlé has merely dipped its feet into Snapchat, but there appears a real hunger for the platform – it has launched nearly 40 campaigns on the service across six of the (eight) markets the company accepts ads in, one of them being Sweetarts.

 

Read More: Nestlé digital boss Pete Blackshaw on Snapchat: ‘Facebook can’t ignore it, and neither can we’

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Sweetarts

by Nestlé

 

To date, Nestlé has merely dipped its feet into Snapchat, but there appears a real hunger for the platform – it has launched nearly 40 campaigns on the service across six of the (eight) markets the company accepts ads in, one of them being Sweetarts.

 

Read More: Nestlé digital boss Pete Blackshaw on Snapchat: ‘Facebook can’t ignore it, and neither can we’

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YSL

https://lenslist.co/wp-content/uploads/2018/09/jp1cOMIzzK1xoa2A.mp4

by YSL

 

YSL has launched it first Snapchat lens in the UK. The interactive lens allows consumers to try out shades of its new Vernis à Lèvres Vinyl Cream liquid lipstick.

 

Read More: YSL lets consumers try out lipstick shades on Snapchat

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YSL

by YSL

 

YSL has launched it first Snapchat lens in the UK. The interactive lens allows consumers to try out shades of its new Vernis à Lèvres Vinyl Cream liquid lipstick.

 

Read More: YSL lets consumers try out lipstick shades on Snapchat

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Samsung

by Samsung

 

These snapchat geolenses allow users to animate their selfies with something other than the stock snapchat lenses. Along with unique animations, these geolenses also include the sponsoring brand’s logo and sometimes the companies products. The Samsung geolens Includes the Samsung virtual reality goggles that turn your phone into a virtual reality.

 

Read More: On The Line Social Media. Snapchat Lenses – Samsung Snapchat Geolens Game

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Samsung

by Samsung

 

These snapchat geolenses allow users to animate their selfies with something other than the stock snapchat lenses. Along with unique animations, these geolenses also include the sponsoring brand’s logo and sometimes the companies products. The Samsung geolens Includes the Samsung virtual reality goggles that turn your phone into a virtual reality.

 

Read More: On The Line Social Media. Snapchat Lenses – Samsung Snapchat Geolens Game

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Sephora

https://lenslist.co/wp-content/uploads/2018/12/sephora-1.mp4

by Sephora

 

What look will you choose today? A bold red lip with a winged eyeliner or a subtle, sun kissed glow? Have fun with makeup and try on what fits you best in a Facebook Camera Effect created by Sephora, that you can access through their Messenger chatbot.

 

Source: F8 2018: Sharing to Stories, AR Camera Effects, Oculus Go and More Highlights from Day 1

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Sephora

by Sephora

 

What look will you choose today? A bold red lip with a winged eyeliner or a subtle, sun kissed glow? Have fun with makeup and try on what fits you best in a Facebook Camera Effect created by Sephora, that you can access through their Messenger chatbot.

 

Source: F8 2018: Sharing to Stories, AR Camera Effects, Oculus Go and More Highlights from Day 1

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FOX’S EMPIRE KARAOKE MASK

https://lenslist.co/wp-content/uploads/2018/04/empire-karaoke.mp4

by Empire

 

Make your world a little more “beautiful” with Empire and STAR’s Facebook karaoke camera effect!

 

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FOX’S EMPIRE KARAOKE MASK

by Empire

 

Make your world a little more “beautiful” with Empire and STAR’s Facebook karaoke camera effect!

 

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Michael Kors

https://lenslist.co/wp-content/uploads/2018/02/michaelkors.mp4

by Michael Kors

 

For National Sunglasses Day, Michael Kors let everyone add its sunglasses Lens to their selfies, putting its brand top of mind among sun-loving Snapchatters.

 

Read More: Snapchat. Michael Kors

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Michael Kors

by Michael Kors

 

For National Sunglasses Day, Michael Kors let everyone add its sunglasses Lens to their selfies, putting its brand top of mind among sun-loving Snapchatters.

 

Read More: Snapchat. Michael Kors

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Tymbark

https://lenslist.co/wp-content/uploads/2019/04/tymbark_video.mp4

by Lens That

 

 

Christmas is a magic time. We want to spread love and kindness to everybody. In that occasion, Tymbark decided to create Facebook Camera Effect in which everybody can make children’s dream come true. The only thing the users had to do was a selfie with a chosen effect. Look how simple it was!

 

Read more: Tymbark Case Study

 

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Tymbark

by Lens That

 

 

Christmas is a magic time. We want to spread love and kindness to everybody. In that occasion, Tymbark decided to create Facebook Camera Effect in which everybody can make children’s dream come true. The only thing the users had to do was a selfie with a chosen effect. Look how simple it was!

 

Read more: Tymbark Case Study

 

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Hairspray Live

https://lenslist.co/wp-content/uploads/2018/02/hairspray_lens.mp4

by NBC

 

On the day of the musical’s airing, Snapchat launched a Hairspray-themed National Lens, which applied “You Can’t Stop the Beat!” hairspray and makeup to Snapchatters’ selfies. By the end of the day, NBC’s Hairspray Live!Lens had reached over 26 million views with its highly memorable and enjoyable execution.

 

Read More: Snapchat. Hairspray Live! increased viewership with Snapchat

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Hairspray Live

by NBC

 

On the day of the musical’s airing, Snapchat launched a Hairspray-themed National Lens, which applied “You Can’t Stop the Beat!” hairspray and makeup to Snapchatters’ selfies. By the end of the day, NBC’s Hairspray Live!Lens had reached over 26 million views with its highly memorable and enjoyable execution.

 

Read More: Snapchat. Hairspray Live! increased viewership with Snapchat

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God of War

https://lenslist.co/wp-content/uploads/2018/02/PlayStation-Video-1.mp4

by PlayStation

 

An Audience Lens empowered PlayStation to have some fun with the God of War IP, while respecting the brand legacy that has mad it so popular with fans. Targeting male gamers 18+, the Lens left Snapchatters bearded and scarred like Kratos, the game’s hero. It also unveiled a surprising new character in his son Atreus. It was the first time ever use of an Audience Lens for a gaming company and was next to impossible not to share.

 

Read more: Snapchat. PlayStation drove a 9 point lift in action intent with its God of War Audience Lens

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God of War

by PlayStation

 

An Audience Lens empowered PlayStation to have some fun with the God of War IP, while respecting the brand legacy that has mad it so popular with fans. Targeting male gamers 18+, the Lens left Snapchatters bearded and scarred like Kratos, the game’s hero. It also unveiled a surprising new character in his son Atreus. It was the first time ever use of an Audience Lens for a gaming company and was next to impossible not to share.

 

Read more: Snapchat. PlayStation drove a 9 point lift in action intent with its God of War Audience Lens

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Ice Breakers: National Unicorn Day

https://lenslist.co/wp-content/uploads/2018/09/bLuOzQIIjgn7x_8T.mp4

by Ice Breakers

 

We focused on new mobile and social tools to help us naturally fit into the conversations millennials are already having with their friends. With Hershey’s first ever Snapchat lens that lets you turn yourself into the Ice Breakers Unicorn, we are aligning our brand in a relevant way to help foster the conversation around celebrating your inner unicorn on National Unicorn Day.

 

Read more: The Hershey Company. Unleashing Millenials’ Inner Unicorns

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Ice Breakers: National Unicorn Day

by Ice Breakers

 

We focused on new mobile and social tools to help us naturally fit into the conversations millennials are already having with their friends. With Hershey’s first ever Snapchat lens that lets you turn yourself into the Ice Breakers Unicorn, we are aligning our brand in a relevant way to help foster the conversation around celebrating your inner unicorn on National Unicorn Day.

 

Read more: The Hershey Company. Unleashing Millenials’ Inner Unicorns

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Batman vs Superman

https://lenslist.co/wp-content/uploads/2018/09/1Ua3WYBF-ID-HqOa.mp4

by Warner Bros.

 

Users on Snapchat can now get in on the Batman Vs. Superman craze as a new lens is available that transformers users into the Dark Knight. Snapchat users can tap on the filter and raise their eyebrows which triggers the Batman costume; backing away from the phone will put the Bat symbol on the user’s chest.

 

Read more: Cosmic Booknews. Cool Dark Knight Snapchat Lens Revealed For Batman vs. Superman

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Batman vs Superman

by Warner Bros.

 

Users on Snapchat can now get in on the Batman Vs. Superman craze as a new lens is available that transformers users into the Dark Knight. Snapchat users can tap on the filter and raise their eyebrows which triggers the Batman costume; backing away from the phone will put the Bat symbol on the user’s chest.

 

Read more: Cosmic Booknews. Cool Dark Knight Snapchat Lens Revealed For Batman vs. Superman

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Terminator

https://lenslist.co/wp-content/uploads/2018/09/xpck-MwAIH8g4oE_.mp4

by Snapchat

 

For the past two days there has been a terminator themed snapchat lens that turns you into the terminator. The lens starts by doing a face swap with Arnold Schwarzenegger then it adds sunglasses. Once activated there will be a mini explosion and the glasses will fly off and the metal skeleton below the skin will be exposed.

 

Read more: On The Line Social Media. What is The Terminator T2 Snapchat Lens For?

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Terminator

by Snapchat

 

For the past two days there has been a terminator themed snapchat lens that turns you into the terminator. The lens starts by doing a face swap with Arnold Schwarzenegger then it adds sunglasses. Once activated there will be a mini explosion and the glasses will fly off and the metal skeleton below the skin will be exposed.

 

Read more: On The Line Social Media. What is The Terminator T2 Snapchat Lens For?

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NAB Mini Legends Grand Final

https://lenslist.co/wp-content/uploads/2018/09/ZEV8YymErTNt0-c_.mp4

by NAB

 

To celebrate the biggest day on the football calendar, NAB has partnered with Snapchat – in a first for an Australian bank – to create a bespoke lens that allows users to become ‘mini-legends’ for the 2016 Toyota AFL Grand Final.

 

Read More: Campaign Brief. NAB + Snapchat help fans become mini legends for Grand Final day via Clemenger, Melbourne – Campaign Brief Australia

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NAB Mini Legends Grand Final

by NAB

 

To celebrate the biggest day on the football calendar, NAB has partnered with Snapchat – in a first for an Australian bank – to create a bespoke lens that allows users to become ‘mini-legends’ for the 2016 Toyota AFL Grand Final.

 

Read More: Campaign Brief. NAB + Snapchat help fans become mini legends for Grand Final day via Clemenger, Melbourne – Campaign Brief Australia

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The AT&T Times

https://lenslist.co/wp-content/uploads/2018/09/l_5FjV6yaZV9sGic-1.mp4

by AT&T

 

AT&T, a world leader in communications put their fans on the AT&T Time cover. Raise your eyebrows to enjoy fame and splendor as a face of the Pro-Am tournament!

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The AT&T Times

by AT&T

 

AT&T, a world leader in communications put their fans on the AT&T Time cover. Raise your eyebrows to enjoy fame and splendor as a face of the Pro-Am tournament!

Discover

Puma

https://lenslist.co/wp-content/uploads/2019/04/puma_video.mp4

by Lens That

 

 

Puma wanted to give a last goodbye to one of their top assets in football environment. Tomáš Rosický had been a long time contractor for the brand. Using this AR effect, everyone was able to become the Little Mozart with a special wig and a shirt of one of the teams he was playing during his career.

 

Read more: Puma Case Study

 

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Puma

by Lens That

 

 

Puma wanted to give a last goodbye to one of their top assets in football environment. Tomáš Rosický had been a long time contractor for the brand. Using this AR effect, everyone was able to become the Little Mozart with a special wig and a shirt of one of the teams he was playing during his career.

 

Read more: Puma Case Study

 

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Britain’s Got Talent

https://lenslist.co/wp-content/uploads/2018/09/jLCL9_kkkdFFAsh6.mp4

by ITV

 

Step in the shoes of Britain’s Got Talent contestant and open your mouth to press the golden button. Yup, the confetti is all in your honor. Everyone has got a talent, right?

 

 

 

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Britain’s Got Talent

by ITV

 

Step in the shoes of Britain’s Got Talent contestant and open your mouth to press the golden button. Yup, the confetti is all in your honor. Everyone has got a talent, right?

 

 

 

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Walkers Crisps

https://lenslist.co/wp-content/uploads/2018/09/yG57YYX3DGGM6ozo.mp4

by Walker Crisps

 

The sponsored Snapchat lens was a particular success. Launched for one day during the Champions League, over 6.3 million Snapchat users engaged with the lens, including Reggie Yates.

 

Read more: We Are Social. Snap, Share, Crunch

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Walkers Crisps

by Walker Crisps

 

The sponsored Snapchat lens was a particular success. Launched for one day during the Champions League, over 6.3 million Snapchat users engaged with the lens, including Reggie Yates.

 

Read more: We Are Social. Snap, Share, Crunch

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EX ON THE BEACH

https://lenslist.co/wp-content/uploads/2018/09/x0QoainR_qRlhyjy.mp4

by MTV

 

To celebrate the MTV reality show coming back to our screens, we’ve created an official Snapchat lens and the cast have been playing around with it all morning. FYI, the lens puts you in a sunny beach setting (looking lush, obvs), then you open your mouth and the screen goes black-and-white!

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EX ON THE BEACH

by MTV

 

To celebrate the MTV reality show coming back to our screens, we’ve created an official Snapchat lens and the cast have been playing around with it all morning. FYI, the lens puts you in a sunny beach setting (looking lush, obvs), then you open your mouth and the screen goes black-and-white!

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Super Bowl: Doritos & Mountain Dew

https://lenslist.co/wp-content/uploads/2018/09/Wml4qRk5Kx4zp7YY.mp4

by Doritos / Mountain Dew

 

During the Super Bowl, fans will actually be able to cheer on their favorite lip-syncing rapper through a sweet Snapchat lens. The idea is that Snapchat users will then perform original rap battles of their own by using the filter.

 

Read more: Elite Daily. The Doritos Blaze Vs. Mountain Dew Ice Super Bowl Commercial Will Get You Pumped

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Super Bowl: Doritos & Mountain Dew

by Doritos / Mountain Dew

 

During the Super Bowl, fans will actually be able to cheer on their favorite lip-syncing rapper through a sweet Snapchat lens. The idea is that Snapchat users will then perform original rap battles of their own by using the filter.

 

Read more: Elite Daily. The Doritos Blaze Vs. Mountain Dew Ice Super Bowl Commercial Will Get You Pumped

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Star Wars Rogue One

https://lenslist.co/wp-content/uploads/2018/09/5deznfjwm2bIPVtc.mp4

by Star Wars

 

Join the Rebelia by using Star Wars: Rogue One camera effect! There is no better way to experience the saga than to teleport yourself into the universum itself. Watch out, I see Stormtroopers ahead of you!

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Star Wars Rogue One

by Star Wars

 

Join the Rebelia by using Star Wars: Rogue One camera effect! There is no better way to experience the saga than to teleport yourself into the universum itself. Watch out, I see Stormtroopers ahead of you!

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Rampage

https://lenslist.co/wp-content/uploads/2018/04/filtered-B14B04CC-F0A7-419F-8EED-E334DEB39186.mp4

by Rampage

 

On the occasion of the premiere of Rampage – the new action/sci-fi movie starring Dwayne The Rock Johnson, you can see how some mythical creatures would look on your lawn. Just tap the screen twice to flip your camera!

 

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Rampage

by Rampage

 

On the occasion of the premiere of Rampage – the new action/sci-fi movie starring Dwayne The Rock Johnson, you can see how some mythical creatures would look on your lawn. Just tap the screen twice to flip your camera!