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L’Oreal

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“L’Oréal is one the first beauty companies to use Facebook’s Camera Effects Platform, developing a series of interactive filters.

With the Baxter of California lense, consumers will be able to create a video of themselves experiencing a virtual shaving in a Californian barber shop environment, while the L’Oréal Paris lense creates a playful and immersive environment and transports users to a paradise scenario, in reference to the brand’s new Paradise mascara.”

 

Read More: L’Oreal extends augmented reality efforts with Facebook Camera Effects Platform

 

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L’Oreal

“L’Oréal is one the first beauty companies to use Facebook’s Camera Effects Platform, developing a series of interactive filters.

With the Baxter of California lense, consumers will be able to create a video of themselves experiencing a virtual shaving in a Californian barber shop environment, while the L’Oréal Paris lense creates a playful and immersive environment and transports users to a paradise scenario, in reference to the brand’s new Paradise mascara.”

 

Read More: L’Oreal extends augmented reality efforts with Facebook Camera Effects Platform

 

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Pepsi Generations

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by Pepsi Pakistan

 

Pepsi has always been a brand associated with creativity in their marketing. Staying ahead of the curve, Pepsi is leading this great initiative. The filters ooze a young, hip, mood for the youth whilst recreating a nostalgic 80s/90s feel for those old enough to remember.

 

Read more: Pepsi Pakistan leads the Facebook AR Filter revolution!

 

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Pepsi Generations

by Pepsi Pakistan

 

Pepsi has always been a brand associated with creativity in their marketing. Staying ahead of the curve, Pepsi is leading this great initiative. The filters ooze a young, hip, mood for the youth whilst recreating a nostalgic 80s/90s feel for those old enough to remember.

 

Read more: Pepsi Pakistan leads the Facebook AR Filter revolution!

 

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Audi Formula E Race Helmet

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by Audi Switzerland

 

Ready to go? Turn yourself into a racing pilot and make cool videos with the new Audi Facebook Filter. Share your clips with friends and have fun.

 

 

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Audi Formula E Race Helmet

by Audi Switzerland

 

Ready to go? Turn yourself into a racing pilot and make cool videos with the new Audi Facebook Filter. Share your clips with friends and have fun.

 

 

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Cadbury Creme Egg

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by Cadbury

 

One of Cadbury’s most popular confections made its way onto Snapchatters’ faces, driving over 14M views and 24 seconds of play time.

 

Read More: Snapchat Success Stories. Cadbury

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Cadbury Creme Egg

by Cadbury

 

One of Cadbury’s most popular confections made its way onto Snapchatters’ faces, driving over 14M views and 24 seconds of play time.

 

Read More: Snapchat Success Stories. Cadbury

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Lay’s

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by Lay’s

 

Try the new flavours of Lay’s – even if you’re dieting RN, you can try them in AR! Have you seen a head band made out of chips? Now you can get one together with some other crazy ones, all it takes is a tap!

 

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Lay’s

by Lay’s

 

Try the new flavours of Lay’s – even if you’re dieting RN, you can try them in AR! Have you seen a head band made out of chips? Now you can get one together with some other crazy ones, all it takes is a tap!

 

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Kong: Skull Island

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by Warner Bros. Pictures

 

Take a trip to Skull Island in a chopper – all without leaving Snapchat.

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Kong: Skull Island

by Warner Bros. Pictures

 

Take a trip to Skull Island in a chopper – all without leaving Snapchat.

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Power Rangers

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by Power Rangers

 

For the premiere of the new Power Rangers movie an AR effect that teleports you straight in the middle of the action was created. What is more rising eybrows triggers an effect making you 100% ready to save the world. Go go Power Rangers!

 

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Power Rangers

by Power Rangers

 

For the premiere of the new Power Rangers movie an AR effect that teleports you straight in the middle of the action was created. What is more rising eybrows triggers an effect making you 100% ready to save the world. Go go Power Rangers!

 

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NESCAFÉ

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by Nescafé

 

Nescafé generated 4.9m total plays with a Lens that allowed Snapchatters in France to fog up their phone and invite friends out for coffee.

 

Read more: Snapchat Success Stories. Nescafé

 

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NESCAFÉ

by Nescafé

 

Nescafé generated 4.9m total plays with a Lens that allowed Snapchatters in France to fog up their phone and invite friends out for coffee.

 

Read more: Snapchat Success Stories. Nescafé

 

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Boo2!

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by Lionsgate

 

Lionsgate worked with Snapchat to develop a face-in-video Lens experience to drive engagement and reintroduce Tyler Perry’s star character Madea. The Lens went live on Friday the 13th, a week before the movie’s premier, to drum up buzz in advance of its release. The Boo2! Lens owned Friday the 13th, enjoying an average of 16 seconds play time, over 80M impressions, and a 12% share rate.

 

Read More: Snapchat. Boo2! A Made a Halloween saw 18% boost in watch intent

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Boo2!

by Lionsgate

 

Lionsgate worked with Snapchat to develop a face-in-video Lens experience to drive engagement and reintroduce Tyler Perry’s star character Madea. The Lens went live on Friday the 13th, a week before the movie’s premier, to drum up buzz in advance of its release. The Boo2! Lens owned Friday the 13th, enjoying an average of 16 seconds play time, over 80M impressions, and a 12% share rate.

 

Read More: Snapchat. Boo2! A Made a Halloween saw 18% boost in watch intent

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Ink Me

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by Rimmel London

 

Rimmel Lond created Facebook camera effect that allows you to put ornaments on your face. Simply choose the spot where you want to place them and have fun!

 

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Ink Me

by Rimmel London

 

Rimmel Lond created Facebook camera effect that allows you to put ornaments on your face. Simply choose the spot where you want to place them and have fun!

 

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Transformers

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by Paramount Pictures

 

Paramount Pictures is giving New Zealanders a Transformers-themed makeover on Snapchat to celebrate the release of Transformers: The Last Knight. The campaign has seen Paramount Pictures New Zealand partner with Snapchat to create a filter that puts a mask of characters Optimus Prime and Bumblebee on the user.

 

Read more: StopPress. Paramount Pictures partners with Snapchat to turn New Zealanders into Transformers

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Transformers

by Paramount Pictures

 

Paramount Pictures is giving New Zealanders a Transformers-themed makeover on Snapchat to celebrate the release of Transformers: The Last Knight. The campaign has seen Paramount Pictures New Zealand partner with Snapchat to create a filter that puts a mask of characters Optimus Prime and Bumblebee on the user.

 

Read more: StopPress. Paramount Pictures partners with Snapchat to turn New Zealanders into Transformers

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Taco Bell Cinco De Mayo

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by Taco Bell

 

Sponsored National Lens that turns Snapchatters into Taco Bell’s most iconic product. On average, Snapchatters spent 24 seconds with the Lens, generating nearly 12.5 years’ worth of play in a single day. Not only did Snapchatters interact with the Lens, but they also sent it widely to their friends. Together, Taco Bell and Snapchat made history, garnering 224 million views for the campaign — the most for any Snapchat Lens to date.

 

Read More: Adweek. Taco Bell’s Cinco de Mayo Snapchat Lens Was Viewed 224 Million Times

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Taco Bell Cinco De Mayo

by Taco Bell

 

Sponsored National Lens that turns Snapchatters into Taco Bell’s most iconic product. On average, Snapchatters spent 24 seconds with the Lens, generating nearly 12.5 years’ worth of play in a single day. Not only did Snapchatters interact with the Lens, but they also sent it widely to their friends. Together, Taco Bell and Snapchat made history, garnering 224 million views for the campaign — the most for any Snapchat Lens to date.

 

Read More: Adweek. Taco Bell’s Cinco de Mayo Snapchat Lens Was Viewed 224 Million Times

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Jeep Hair, Don’t Care.

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by Jeep

 

The theme of the lens is “Jeep Hair Don’t Care,” which is a phrase that car owners use to describe their hair flying around with the top down. The Snapchat lens shows users driving a car and when someone raises their eyebrows, the lens triggers hair to fly across the screen.

 

Read More: Adweek. Jeep’s First Snapchat Lens Makes Your Hair Fly Around Like You’re Driving With the Top Down

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Jeep Hair, Don’t Care.

by Jeep

 

The theme of the lens is “Jeep Hair Don’t Care,” which is a phrase that car owners use to describe their hair flying around with the top down. The Snapchat lens shows users driving a car and when someone raises their eyebrows, the lens triggers hair to fly across the screen.

 

Read More: Adweek. Jeep’s First Snapchat Lens Makes Your Hair Fly Around Like You’re Driving With the Top Down

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X-Men

by X-Men Movies

 

Twentieth Century Fox has bought up nine Sponsored Snapchat Lenses to promote the forthcoming “X-Men: Apocalypse” movie. Snapchat users can overlay their selfies with nine X-Men characters: Apocalypse, Beast, Professor X, Cyclops, Mystique, Quicksilver, Magneto, Nightcrawler, and Storm.

 

Read More: Business Insider. Snapchat is letting X-Men fans transform into their favorite characters today

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X-Men

by X-Men Movies

 

Twentieth Century Fox has bought up nine Sponsored Snapchat Lenses to promote the forthcoming “X-Men: Apocalypse” movie. Snapchat users can overlay their selfies with nine X-Men characters: Apocalypse, Beast, Professor X, Cyclops, Mystique, Quicksilver, Magneto, Nightcrawler, and Storm.

 

Read More: Business Insider. Snapchat is letting X-Men fans transform into their favorite characters today

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Honor

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by Lens That

 

 

With a launch of its new Honor 10 smartphone, the brand wanted to get people into its own world. See the Norhtern Lights using special Facebook Camera Effect. No teleportation skills needed!

 

Read more: Honor Case Study

 

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Honor

by Lens That

 

 

With a launch of its new Honor 10 smartphone, the brand wanted to get people into its own world. See the Norhtern Lights using special Facebook Camera Effect. No teleportation skills needed!

 

Read more: Honor Case Study

 

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Arsenal FC

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by Snapchat

 

The new lenses will allow fans to apply virtual club-themed face paint and also play a mini game in which they can head a football in real-time. Fans of Arsenal, Chelsea, Everton, Liverpool, Man City, PSG, Marseille, Bayern Munich, Dortmund, Juventus, Inter Milan, Atletico Madrid and Barcelona are all catered for.

 

Read More: ESPN. Big European clubs release new Snapchat lenses

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Arsenal FC

by Snapchat

 

The new lenses will allow fans to apply virtual club-themed face paint and also play a mini game in which they can head a football in real-time. Fans of Arsenal, Chelsea, Everton, Liverpool, Man City, PSG, Marseille, Bayern Munich, Dortmund, Juventus, Inter Milan, Atletico Madrid and Barcelona are all catered for.

 

Read More: ESPN. Big European clubs release new Snapchat lenses

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The Gatorade Dunk

by VML

 

The Gatorade dunk—or “shower” or “bath,” depending on the TV announcer—is a Super Bowl tradition. And the sports drink is playing that up for its Big Game ad campaign on Snapchat, showing an animated GIF of tennis star Serena Williams getting virtually doused.

 

Read More: Adweek. Check Out Gatorade’s Super Bowl Snapchat Ad With Serena Williams

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The Gatorade Dunk

by VML

 

The Gatorade dunk—or “shower” or “bath,” depending on the TV announcer—is a Super Bowl tradition. And the sports drink is playing that up for its Big Game ad campaign on Snapchat, showing an animated GIF of tennis star Serena Williams getting virtually doused.

 

Read More: Adweek. Check Out Gatorade’s Super Bowl Snapchat Ad With Serena Williams

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Empire

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by Fox

 

Fox ran a Sponsored Lens campaign promoting the second half of Season 2 of its drama Empire. The filter overlaid a graphic of a pair of headphones and sunglasses over Snapchat users’ faces with a microphone that they could pretend to sing into.

 

Read More: Adweek. Fox’s Sponsored Snapchat Lens Boosted Brand Awareness for Empire by 16 Points

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Empire

by Fox

 

Fox ran a Sponsored Lens campaign promoting the second half of Season 2 of its drama Empire. The filter overlaid a graphic of a pair of headphones and sunglasses over Snapchat users’ faces with a microphone that they could pretend to sing into.

 

Read More: Adweek. Fox’s Sponsored Snapchat Lens Boosted Brand Awareness for Empire by 16 Points

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Crunchie

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by Cadbury

 

As Cadbury wanted to reach as many eyeballs as possible, Hrdlickova opted to create three different lenses for the Crunchie campaign. In keeping with the bar’s “Get That Friday Feeling” tagline, these were released to users over the last three Fridays in May. The brand had been aiming for a total of 10 million views for the lenses. Its first, which morphed users’ faces into a golden disco ball, attracted 9 million views. Cadbury does not yet have data for the other two, but initial signs indicate they also performed well.

 

Read More: Digiday. What Cadbury learned spending half of one brand’s digital budget on Snapchat

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Crunchie

by Cadbury

 

As Cadbury wanted to reach as many eyeballs as possible, Hrdlickova opted to create three different lenses for the Crunchie campaign. In keeping with the bar’s “Get That Friday Feeling” tagline, these were released to users over the last three Fridays in May. The brand had been aiming for a total of 10 million views for the lenses. Its first, which morphed users’ faces into a golden disco ball, attracted 9 million views. Cadbury does not yet have data for the other two, but initial signs indicate they also performed well.

 

Read More: Digiday. What Cadbury learned spending half of one brand’s digital budget on Snapchat

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Bubble Witch 3 Saga

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by King

 

The first lens is “gamified,” asking users to move their heads to aim a magic wand with the goal of popping as many bubbles as they can before time runs out. The second lens, meanwhile, is augmented-reality-focused and features Stella, the game’s main character. With this lens, Snapchat users can move Stella around the screen and watch her cast spells.

 

Read More: Adweek. Bubble Witch 3 Saga Players Can Unlock Snapchat Lenses, Filters This Halloween

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Bubble Witch 3 Saga

by King

 

The first lens is “gamified,” asking users to move their heads to aim a magic wand with the goal of popping as many bubbles as they can before time runs out. The second lens, meanwhile, is augmented-reality-focused and features Stella, the game’s main character. With this lens, Snapchat users can move Stella around the screen and watch her cast spells.

 

Read More: Adweek. Bubble Witch 3 Saga Players Can Unlock Snapchat Lenses, Filters This Halloween

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America’s Next Top Model

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by Glow / VH1

 

Leading up to the new season premiere, GLOW worked with VH1 consumer marketing and Snapchat to create an innovative first-to-market Snapchat Lens that gave fans the opportunity to turn their user experience into a custom photo shoot, complete with a stylized contact sheet of images at the end of the process.

 

Read More: Shorty Awards. America’s Next Top Model

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America’s Next Top Model

by Glow / VH1

 

Leading up to the new season premiere, GLOW worked with VH1 consumer marketing and Snapchat to create an innovative first-to-market Snapchat Lens that gave fans the opportunity to turn their user experience into a custom photo shoot, complete with a stylized contact sheet of images at the end of the process.

 

Read More: Shorty Awards. America’s Next Top Model