Natasha Gubernov is a US-based interdisciplinary artist with an unconventional background in advertising, front-end/product design, and photography. Her work is always playful in color and design, and she strives for an emotional and immersive experience for the viewer/user. Natasha thinks about her Social AR works as a performance and a collaboration between the artist and the viewer. Her recent work also includes Social AR works based on her physical paintings with the use of SnapML.